During the online press conference hosted by Smart to talk about the new TVC featuring Korean power couple Son Ye-jin and Hyun Bin, one of the members of the group Ben&Ben said, “Like many Filipinos, our quarantine journey started by watching CLOY.”
Indeed, CLOY (short for the drama Crash Landing On You) took the Philippines on a Korean drama journey that kept us distracted during this nearly one-year quarantine.
Smart has made the couple its ambassadors for three campaigns so far—Hyun Bin for “Simple Smart Ako,” Son Ye-jin for Smart Signature and, finally, the February 14 campaign where we saw the real-life couple together for the Smart 5G campaign.
“You can just imagine how we felt when fans of Hyun Bin and Son Ye-jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane Basas, Smart SVP and Head of Consumer Wireless Business.
The TVC, which was released on Valentine’s Day, features the song “Inevitable” by Ben&Ben.
“‘Inevitable’ is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself,” said lead singer Paolo Benjamin.
Here is what we do know, based on Basas’ statements during the press conference: the Smart contracts of Son Ye-jin and Hyun Bin include a one-appearance clause. This means that once the pandemic is over, they would come to the Philippines to meet their fans. Basas also revealed that BinJin will have a second TVC for the telco. The TVC will be for Smart Signature, the Philippine telecommunication company’s line of postpaid plans.
Meanwhile, Smart is having a 5G Experiential Zone in Molito, Alabang, until tomorrow.
The first in a series of caravans around the country, the Smart 5G Experiential Zone will offer special discounts, rebates and premium treats for those availing of a Smart Signature 5G Plan.
Customers may also get exclusive freebies and as much as P2,000 discount on a variety of Smart 5G-certified phones including Samsung, Apple, Oppo, Huawei and Vivo.
Smart subscribers can also head to the zone to upgrade their SIM for free and participate in exciting activities like a one-of-a-kind VR experience powered by Smart 5G. Smart 5G allows subscribers to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lags, and benefit from apps and services on their smartphone.
Smart is continuing the nationwide roll-out of its 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga and Rizal.
Smart’s 5G rollout complements the telco’s 4G/LTE and 3G network in the country.
Read full article on BusinessMirror
