“I am Samantha Bernardo, and I am so honored to be Mestiza Philippines’s newest brand ambassador. I am one with the brand in promoting our message to young Pinays out there: ‘With Mestiza, achieve ang healthy glowing skin!’ Kaya naman sama-sama nating i-achieve ang healthy glowing skin and together we can be confident and fearless to face the world,” said Filipina beauty queen Samantha Bernardo during the recent virtual press conference and a meet-and-greet with media friends, bloggers and influencers.
Sam exemplified the same glowing confidence at the international pageant she joined last year. That confidence made her win the first-runner up of Miss Grand International 2020 and the perfect choice to be the face of the brand.
Bernardo was a strong contender for the local Bb. Pilipinas crown. After all, she has a solid advocacy, and she can carry a conversation and herself well. Moreover, she thirsts for a title. She wants to win one, and this became her best asset.
A two-timer second runner-up (2018 and 2019 editions), Sam’s chance to shine and grab her rightful place came when the Bb. Pilipinas Charities Inc. (BPCI) appointed her as the country’s official representative to the 2020 Miss Grand International contest in Bangkok, Thailand. And the rest, as they say, is history. International audiences definitely appreciated her glowing morena looks coupled with a friendly attitude, wit and determination.
Likewise, Mestiza Philippines passionately advocates for self-confidence and individuality among the new generation of young women in the country. It was notable for the brand to be represented by its newest “Grand Ambassador” who embodies these attributes backed up by a beautiful story of confidence and perseverance.
Samantha took the lead in re-introducing the brand’s variety of soaps and their benefits to the skin. Its best-selling product “Original” variant is suitable for sensitive skin with 33 percent extra premium virgin coconut oil, while their “Prime” variants are designed to help young Pinays with common skin issues like having oily-to-dry skin—Earth Brown, Green Serenity, Bountiful Violet, and Scarlet Rose all contain 40 percent extra premium VCO which makes these beauty soaps a total stand-out in the market.
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