Wednesday, May 8, 2024

Global Japanese lifestyle brand opens biggest store in PHL

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Japanese lifestyle brand MUJI is opens its largest store in the Philippines at Shangri-La Plaza (www.facebook.com/shangrilaplazaofficial) this month, offering quality everyday and specialty products that can help people achieve a simple, pleasant life and a suite of exclusive services that create a delightful in-store experience for every customer.

The largest MUJI store in the country spans 1,400 sqm, an extended version of the previous store’s 400 sqm, showcasing various textures and natural materials in its interiors, such as old wood and metal, for a cozier, open environment where customers can comfortably shop and relax.

Around 4,000 items will be available at the MUJI store including the brand’s array of daily essentials such as health and beauty, stationery, travel, kitchenware, houseware, furniture, and electronics products, as well as men’s and women’s apparel, children’s wear, innerwear, bags, shoes and accessories.

Moreover, specialty products and services will also be exclusively offered at the MUJI store in Shang. This includes MUJI Labo, the brand’s unisex clothing line that can be worn by anyone regardless of age, gender, and body type with its simple and streamlined design featuring colors and shapes for easy coordination. This is MUJI’s answer to excessive fashion, inspiring customers to create a more purposeful wardrobe instead of cramming it with unnecessary items that they don’t often use.

At the Shang store, customers will also get access to MUJI Advisors, who will offer free consultation services for three specific segments: interior, styling and experience. The Interior Advisor will provide recommendations on what furniture best fits a customer’s lifestyle at home. The Styling Advisor will help address styling concerns such as questions on fit, color and sizing options. Meanwhile, the Experience Advisor will help customers better understand the different products that MUJI offers under the stationery and health and beauty departments.

With the aim of creating a better relationship with nature, MUJI will also introduce a free water refilling station at its Shang store.

As part of its efforts to further reduce plastic waste, it will start to carry reusable water bottles priced at P160 each that customers can use to avail of the free water refilling service.

The MUJI store at Shang also features Open MUJI, a space where the brand can showcase teh brand’s concepts and house various activities. This area serves as a platform where the brand can communicate with customers and where MUJI Advisors can conduct workshops that help support the community.

As it continues its initiative of making quality and accessible products that focus on using natural materials that are sustainably sourced, MUJI also reintroduces its best-selling essentials at better prices. These items include those that can be used for daily activities such as working from home, running errands, or even during downtime.

Read full article on BusinessMirror

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