FORD Philippines recently launched the refreshed Ranger lineup boasting new exterior enhancements to offer customers a new look more attuned to today’s needs and lifestyles. Also introduced was the “Live the Ranger Life” philosophy, which commemorates Ranger customers’ inner strengths, individualities, and diverse lifestyles.
“Our new Ford Ranger lineup will allow us to continue building on our leadership in the pickup segment in the country,” said PK Umashankar, president and managing director, Ford Philippines. “The new Ranger is set to deliver on its promise of functionality and capability while enabling the diverse needs and lifestyles of our customers.”
New look and design
The new Ranger sports a bolder look and new design elements, giving it a stronger impression and tougher stance on the road. The new Ranger Wildtrak variants feature a new eye-catching trapezoidal shape grille with Saber accents, reflecting the Ranger’s brand of unmatched design. Complementing this bolder look are painted gloss black wheels and gloss black accents on its front grille, lower bumper, rear bumper, fog lamp bezel, exterior mirrors, and fender grille. There is also a sports bar with Saber insert, roof rail, tailgate handle, new ‘Wildtrak’ decals on the side door, and a 3D ‘Wildtrak’ decal on the tailgate.
Exclusive to the 4×4 Wildtrak as an optional offer for customers is the power roller shutter—a load compartment accessory from Ford’s original equipment. It is fully automatic with three power buttons located in the dashboard, a remote key, and a pickup bed for easy access and comes with a power tailgate lock.
The Ranger XLT variant, meantime, comes with a new front grille with chrome accents and exterior gloss black accents, exterior mirrors, door handles, and fog lamp bezel. As for the Ranger XLS variants, it received a new front grille.
The new Ranger variants are available in all Ford dealerships nationwide with the following price points:
- Ranger 2.0L Bi-Turbo Raptor 4×4 AT (P1.998 million)
- Ranger 2.0L Bi-Turbo Wildtrak 4×4 AT (P1.728 million)
- Ranger 2.0L Wildtrak 4×2 AT (P1.455)
- Ranger 2.2L FX4 4×4 AT (P1.416 million)
- Ranger 2.0L Wildtrak 4×2 MT (P1.390 million)
- Ranger 2.2L FX4 4×4 MT (P1.356 million)
- Ranger 2.2L FX4 4×2 AT (P1.316 million)
- Ranger 2.2L FX4 4×2 MT (P1.256 million)
- Ranger 2.2L XLT 4×2 AT (P1.236 million)
- Ranger 2.2L XLS 4×4 MT (P1.181 million)
- Ranger 2.2L XLT 4×2 MT (P1.176 million)
- Ranger 2.2L XLS 4×2 AT (P1.092 million)
- n Ranger 2.2L XLS 4×2 MT (P1.062 million)
Live the Ranger Life
Bringing the Ranger’s values and persona to life, Ford also unveiled the new ‘Live the Ranger Life’ philosophy. It aims to highlight and celebrate the many ways that the renowned strength and engineering capabilities of the Ranger reflect. Further, it supported the customers’ personal goals and life’s drive and centered around five guiding values.
One is ‘Up and Over,’ focusing on how no challenge we don’t tackle ahead. When we see a mountain range, we want to go over, not around. That is true of our truck, users, Ford, and partners. Another is ‘Can’t Help but Help’, which means that we are doers, and we pitch in. When people need help or assistance, we’re always there. On the building site, helping friends or loved ones, or our dealers within their local communities.
Then there is the ‘Where There Isn’t a Path, Carve One’. We are the truck that redefined the category. We don’t wait for others to lead. We have a vision and objective, and we’re fearless in what we need to do to achieve our goals. Also, ‘Bring Others Along the Journey’ since it is great to work hard and achieve recognition, but even better to share it with those who mean the most – our family and friends. Last, ‘We Make Our Own Fun’ because there’s no such thing as all work and no play. And when it’s time to play, we know how to make the most of those opportunities. Our truck is awesome and fun to drive.
“Live the Ranger Life will allow us to connect with our customers in a deeper and more emotional way by showcasing how the Ranger enables their passions and goals. Understanding our customers allows us to deliver the right vehicles that truly meet their needs today and in the future. Beyond their functionality and versatility, pickup trucks have become symbols of success for our customers, and the new Ranger’s refreshed look and design will allow them to fully express their identity and individuality,” explained Umashankar.
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