THE Philippine Sports Commission’s (PSC) National Sports Summit focuses on Sports Marketing in this Thursday’s online session that starts at 1 p.m.
Prof. Theresa Jazmines from the University of the Philippines will talk about the core principles, strategies and benefits of sports brand marketing in the summit’s fourth session.
Jazmines, one of the country’s first female sports journalists in the 1970s, has an extensive experience in the field of public relations and sports writing.
“It is pivotal for sports stakeholders in the country, from the community grassroots level, the national sports associations, and up to the elite professional level to learn the value of sports marketing to forward the development of their own sports,” PSC Chairman William Ramirez said.
Ramirez stressed the need for the national sports associations and other groups to tap the private sector or market their sports to fund their activities because of limited financial support from the government.
“Sponsors can connect directly with their target markets and create greater awareness for their brands in a rewarding fashion and the officials, teams and athletes get their desired resources and improve their performances,” Jazmines said.
The National Sports Summit 2021 will cover 25 topics from local sports administration to international linkages in the field.
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