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MATRADE: Malaysia Fest at Robinsons Supermarkets to run until mid-November 

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Malaysia External Trade Development Corp. (MATRADE),  the Trade Office of Embassy of Malaysia in the Philippine is hosting Malaysia Fest at Robinsons Supermarkets. The event will run from October 30 to November 15 and is set to take place at 46 participating Robinsons Supermarkets across the country, as well as its GoRobinsons online groceries shopping and deliveries.

Malaysia Fest will highlight food and beverages that are currently available in Robinsons Supermarkets—from frozen food like pastry puff, paratha, surimi and surimi-based products to paste and sauces, snacks, biscuits and confectioneries, coffee mixes, drinks and RTE food. The offerings in terms of convenience food augurs well with the increasingly hectic lifestyles have seen consumers to opt for meals that reduce the preparation, cooking and clean up time.

According to the Trade Commissioner of MATRADE Manila, Siti Azlina, “We are excited to bring Malaysia Fest to the Philippine audience in our quest to further promote Malaysia’s food and beverages in this market. Brands like Kawan Paratha, Mr Potato, Old Town White Coffee, ChekHup Coffee & Milk Tea, Julie’s, Vochelle & Alfredo Chocolates, Fusipim and Dodo are among household names that have long established their footprint here.”

Most of Malaysia’s products sold here are certified halal—another key distinctive proposition that provide peace of mind for consumers looking for products’ hygiene. Quality and innovation are top priorities of Malaysian food and beverages manufacturers to ensure the production processes and technologies meet the stringent safety requirements and quality controls. This is evident where many have obtained Hazard Analysis and Critical Control Points or HACCP certification—an international systematic preventive approach for food safety.

“We believe our collaboration with Robinsons Supermarkets are very timely as Covid-19 lockdown has been eased and ‘BER’ months are perfect time for Christmas shopping among Filipinos,” she added.

Malaysia Fest will run for 17 days from October 30 to November 15, 2021 at selected 46 Robinsons Supermarkets and 11 GoRobinsons online stores.

Read full article on BusinessMirror

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