GMA’s flagship international channel, GMA Pinoy TV has unveiled its grandest offering for Filipinos abroad this year via the 2021 station ID, dubbed “Stronger Together.”
Masterfully performed by top singer-actress Julie Anne San Jose and all-female vocal group XOXO, the upbeat GMA Pinoy TV station ID encourages everyone to get back on their feet and move past the dark moments as they face a brand new day together. The “Stronger Together” station ID was officially launched on November 28 on All-Out Sundays.
“Stronger Together” is GMA Pinoy TV’s umbrella campaign for the year-round celebration of its 16th anniversary. The campaign includes the successfully-launched “Stronger Together: The GMA Pinoy TV Podcast,” which showcases conversations with the network’s top personalities, global celebrities, and Filipinos around the world who remain strong and resilient amid life’s challenges; “Pockets of Hope,” interstitials that inspire everyone to share the things that helped them weather these trying times; “Frontliners Stronger Together,” another interstitial that features Filipino frontliners who share inspiring and unforgettable stories on how they were able to surpass the challenges during this pandemic; “Stronger Together” Viber stickers, which make chatting with friends and loved ones even more colorful; and “Pinoy Abroad Fun Connect,” the virtual meet-and-greet event that enables Pinoys from across the world bond with their favorite GMA stars and personalities.
“For us at GMA Pinoy TV, ‘Stronger Together’ has deeper layers of meaning that transcends borders and social issues which concern Filipinos all over the world. Aside from the pandemic, our campaign was released at an opportune time during the heat of #StopAsianHate, women empowerment, the call for inclusiveness in mainstream pop culture, and more awareness for mental health and resilience. Amid these challenges, what proves to be true is that we get our strength from each other and that when joined together, we can be stronger than any of the adversities that come our way,” says GMA International first vice president and head Joseph T. Francia.
“We offer the new GMA Pinoy TV station ID as a battle cry and as a reminder for all our beloved Kapuso abroad that we are here for them no matter the circumstance and no matter the distance,” he assures. “The new ‘Stronger Together’ station ID spotlights migrant Pinoys’ resilience during the global pandemic and hopes to encourage them to continue with the fight,” adds GMA International senior assistant vice president and head of programming Cheri C. Domingo.
Subscribers in the US, Canada, Singapore, and Hong Kong can now watch GMA shows while on the go via the mobile app of one’s pay-TV provider and enjoy TV everywhere. Those who missed an episode of their favorite GMA program can catch it on demand on selected carriers globally.
Read full article on BusinessMirror
