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Emperador optimistic about overseas expansion this year

Liquor maker Emperador Inc. on Monday said it is optimistic it can continue the growth of its international business this year as it pushes its brandy and whisky products in various parts of the world.

“We remain optimistic that we can sustain the momentum of our international business this year as we expect continuing increase in the production and distribution volume of our brandy and whisky products all across Asia, North America, Latin America, Europe and Africa this year,” Glenn Manlapaz, CEO of Emperador International, said.

The brandy business grew more than four times in the United Kingdom, 44 percent in Mexico, 74 percent in Canada and 24 percent in the United States. The company said all of these areas are considered to be significant markets in Emperador’s international business.

In Africa, Tres Cepas Brandy, which is under Emperador’s subsidiary in Spain, has expanded their market shares in Guinea and Cameroon.

Whyte and Mackay UK, one of the world’s largest Scotch whisky producers established in 1844, and a wholly-owned subsidiary of Emperador, has become the second largest selling blended scotch brand in the entire UK.

Its single malt brand, Jura, is currently the number one single malt in the UK in terms of sales volume in groceries and supermarkets across the country.

It is also currently the fastest growing single malt brand in Sweden and the Netherlands. In China alone, Whyte and Mackay’s whisky business also grew by 3 times with sales volume through e-commerce expanded by more than 200 percent.

The company, which started itself as a maker of cheap brandy but now owns portfolio of brandy and Scotch whisky that included well-known and expensive ones, is looking at growth overseas as its performance in its home market decline due to a series of lockdowns that also saw liquor bans across major cities.

Emperador’s attributable income grew 19 percent last year to P8 billion from the previous P6.72 billion mainly as a result of its strong overseas sales. The company said its revenues grew 4 percent to P52.6 billion from last year’s P50.25 billion.

Read full article on BusinessMirror

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