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Saturday, April 27, 2024

A slim laptop for creatives, streamers and content editors

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THE [email protected] global conferences are always filled with fresh news and information from the global IT giant, and the last one was no different. If anything, those who attended the conference got even more information about new releases than usual.

Among the releases are new gaming-centric devices, new consumer laptops and fresh entries into Acer’s line of ConceptD devices.

The Acer Group has also announced that it has joined the RE100 initiative and shared a pledge to achieve 100 percent renewable energy use by the year 2035. Along with this is the announcement of the release of Aspire Vero, a sustainability-focused notebook.

Acer is taking sustainability seriously. The Aspire Vero ships in a box made from 80 percent to 85 percent recycled paper pulp while plastic bagging for adapter protection is reduced by using paper sleeves instead. The laptop bag and the sheet between the keyboard and screen are made with 100 percent industrial recycled plastic.

For tech enthusiasts and observers, though, the biggest announcement was the Swift X, the newest Acer’s line of ultra-thin devices. The laptop packs an AMD Ryzen 7 5800U mobile processor with an NVIDIA GeForce RTX 3050 Ti Laptop GPU into a chassis just 17.9mm thin. There is 2TB of SSD storage and 16GB of RAM and a fast-charging 59W battery with a claim of up to 17 hours of use.

The new Acer Swift X (SFX14-41G ) notebook represents a new segment within the Swift portfolio, the first of its series to come powered with discreet graphics, all at an impressive 1.39 kg (3.06 lbs).

The Swift X has a 14-inch FHD IPS display with an 85.7 percent screen-to-body ratio, 300 nits brightness and 100 percent sRG, which is sufficient for editing 4K videos or getting photographs just right. There are plenty of ports including a full-function USB Type-C to ensure ultra-fast data transfer, video streaming and battery charging, while Wi-Fi 6 means faster overall connectivity.

The notebook also includes a fingerprint sensor for more secure sign-ins through Windows Hello, AI-enhanced noise suppression for smoother video calls, and Acer BlueLightShield technology to help lessen eye strain during long editing sessions.

The Swift X has a fan with 59 0.3 mm blades and a pair of D6 copper heat pipes to optimize its thermal efficiency. A number of other innovations also improve the notebook’s cooling efficiency. These include an air inlet keyboard design that expels around 8-10 percent more heat than a standard keyboard, and a stereo ring with an inclined plane sitting along the top of the fan delivers up to a 5-10 percent improvement in airflow.

The Swift X is aimed at “creative professionals, content editors and streamers” and even students who require more than the basics from their computers.

“Acer’s new notebook models are designed to offer consumers the widest possible choice of high-performance, ultraportable computing devices. Professionals need a clean-looking notebook that is compact enough to take with them throughout the day, but it also has to be powerful enough to run multiple resource-intensive programs at once. With every device we make, we’re always pursuing that balance,” said James Lin, general manager, Notebooks, IT Products Business, Acer Inc.

“We are proud to collaborate with key partners like Acer to deliver premium, no-compromise solutions for content creators, streamers and creative professionals,” said Saeid Moshkelani, senior vice president and general manager, Client Business Unit, AMD.

ALDEN RICHARDS IS NEW LAZADA AMBASSADOR

A LEADING e-commerce platform in the Philippines, Lazada welcomes the mid-year with its 6.6 campaign and the announcement of its latest brand ambassador, Alden Richards. The popular actor, recording artist, entrepreneur, and online gaming streamer stars in the latest TVC for Lazada’s 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90-percent off for purchases made from June 6 to 8.

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” said Alden.

“We are halfway through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time,” shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines.

For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play and have the chance to win P10 million worth of vouchers and prizes on Lazada’s 6.6 Game-Game Super Show at 10:15 pm today on LazLive on the Lazada app and GMA Network. The show will hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh, SB19 and Kapuso stars.

Read full article on BusinessMirror

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