IT was in November 1966 when the Toyota Corolla made its debut in Japan as a 1-liter compact 5-seater sedan. Within two years, it doubled its annual production from 480,000 to 1.1 million vehicles. The introduction of the famous nameplate was a catalyst for mass car ownership in Japan and Asia.
There was no looking back, and its sales grew from strength to strength over the past 55 years. Today the Toyota Corolla celebrates a spectacular global sales milestone of 50 million cars. This milestone underscores the robust confidence and belief in Corolla’s build quality, reliability, safety, and durability. In its 12th generation, it is Toyota’s most recognized model and one of the world’s top-selling cars.
Available in more than 150 countries worldwide, the Corolla has been part of every family. It continues to serve faithfully and dependably for different purposes—from a reliable family car; to covering long commute distances and as a fun, sporty choice customized to changing customer lifestyles. About one out of every five Toyotas made was a Corolla.
With each generation, Corolla engineers and designers at Toyota Motor Corporation have strived to incorporate cutting edge features, like improving interior cabin ergonomics, connectivity features. It included the Toyota New Global Architecture (TNGA) in the 12th generation in 2019 that has further optimized the performance and marketability of every model, and Toyota Safety Sense1—Toyota’s proprietary suite of advanced safety and driver assistance features.
In the Asian region, hundreds of thousands of motorists have enjoyed and appreciated the Toyota Corolla from its early genesis. For many, the Corolla has been a centerpiece in the building of “treasured memories.” A common sentiment from many Corolla owners, regardless of country or region, is that many choose to keep their Corolla or replace it with another Corolla. Here in the Philippines, many Corolla owners have driven their fuel-efficient and very reliable cars over long distances in the archipelago.
Towards green solutions, Toyota is very much committed to achieving zero CO2 emissions and a net positive environmental impact towards the future. The goal is to reduce CO2 emissions from new vehicles by 35 percent or more by 2030.
The Corolla offers hybrid electric options that provide all the torque and acceleration needed on everyday driving and highways among Toyota models. It is drawing from the leadership of Toyota in electrification technology since the launch of the Prius Hybrid 21 years ago. The 11th generation Corolla, introduced in 2012, was the first model to offer hybrid-electric options. Today, Corolla fans can choose from a variety of hybrid and internal combustion drivetrains.
In response to changing lifestyles, Toyota has introduced an SUV to the Corolla lineup to satisfy diverse customer needs seamlessly, with a full menu of advanced features in safety, performance, and comfort. Based on the “Corolla Meets SUV” concept, the Corolla Cross signals the transition to a new era of changing consumer preferences. This new model was globally introduced in Thailand last year.
Since its launch, demand has been strong for gasoline and hybrid-electric engine models, as the car comes with its renowned TNGA. Corolla Cross offers cutting-edge performance, coupled with Toyota Safety Sense (TSS), ensuring complete peace of mind. While its rich heritage and history have kept the Corolla grounded, Toyota looks ahead to pursue constant “kaizen,” or continuous improvement.
myTOYOTA: Toyota PHL’s upgraded app elevates the customer experience
Meanwhile, Toyota Motor Philippines has made owning and maintaining a vehicle more fun, safe, and convenient for everyone with its latest upgraded mobile app. Users can explore TMP’s vehicle lineup, browse the latest car deals, and book car appointments with just a few taps. They can also buy vehicle upgrades and packages and even access services like roadside assistance, all through their mobile devices anytime, anywhere.
The myTOYOTA app, now available for download for Android and iOS users, provides customers with a unified platform to access all information and services they need from car buying to after-sales and maintenance with just a single app. This digital tool lets existing and would-be Toyota owners enjoy the complete cycle of the Toyota life from product and service inquiries to car maintenance and upgrades, after-sales deals and assistance, and even vehicle trade-ins.
Customers can now explore and learn more about Toyota’s newest vehicle lineup on their phones. From sedans to SUVs, users can find the vehicle that suits their needs and even create the best deal for themselves.
The app’s Showroom features a carousel that displays all featured vehicles and their specifications. It provides users with a 360-degree virtual viewing of the vehicle of their choice. Interested buyers can build and personalize their dream car through the vehicle configurator, allowing users to see the available color options and choose compatible accessories and other items for their vehicle. They can access the financing calculator for their build summary and study the financing options. On top of these, the app allows for a fast and easy way to make inquiries directly to Toyota dealers: Users can chat with a dealer and get the dealer’s contact information.
Besides accessories, users can see available service packages and applicable promos. They can identify their preferred delivery schedule for items ordered. Whether it is wheels, car covers, or luggage trays, customers can place their order with just a few taps and track the delivery on their phone for a hassle-free experience.
Through the myTOYOTA App, Toyota car owners can check for available service schedules, choose their preferred date, and easily keep track of their vehicle’s preventive maintenance schedules. With a quick click, users will not only be able to access their car’s service history and repair status but also browse, order, and check out service package—promos and all—via the app. They can also cancel or reschedule the service booking.
Users can also check the status of their vehicle’s insurance through the link to the e-policy. They can then be redirected to the Online Store’s Insurance Renewal page, get a detailed computation, and submit a renewal request. Customers can also opt to receive real-time updates on Toyota’s latest promos, news, and announcements via their myTOYOTA app’s inbox.
Customers can now elevate their vehicle experience by downloading the myTOYOTA app for free on AppStore and Google Play. Customers can register to the new portal by visiting Toyota’s official web site and signing in to MY TOYOTA. For more information about myTOYOTA, visit www.toyota.com.ph/mytoyota.
Image courtesy of Toyota Motor Philippines
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