RIOT Games Southeast Asia appointed global sports marketing agency Sportfive as its exclusive commercial representative for the localized feeds of its international esports events across the region.
As part of the appointment, Riot Games Southeast Asia and Sportfive will explore sponsorship opportunities for the localized entitlements of Riot’s most well-loved properties including League of Legends, League of Legends: Wild Rift and Valorant within Southeast Asia.
Partners will be able to utilize selected assets from the games’ IP to create unique marketing campaigns and social media activations, coupled with branding exposure on the various localized broadcast channels.
The top tier international events that will be broadcast with localized feeds include the seasonal League of Legends Pacific Championship Series, where teams from Southeast Asia, Taiwan, Hong Kong and Macau compete to qualify for spots at League of Legends Worlds.
The partnership with Sportfive will provide year-round opportunities for brands to engage with fans through various international esports events across League of Legends, Valorantand League of Legends: Wild Rift, all of which will feature localized broadcast feeds for Southeast Asia.
This partnership enables Riot Games to tap into Sportfiveexpertise around the esports ecosystem and its extensive network both globally and locally within the Southeast Asia region.