E-commerce brand nurtures next gen of entrepreneurs


Leading e-commerce brand Lazada is accelerating its efforts to help Filipinos expand knowledge on e-commerce through LazStart 2.0, an online entrepreneurship and innovation program now made more comprehensive and exciting as more entrepreneurs strive to make their mark in the digital space.

Following the success of LazStart’s launch in 2020, Lazada enhances the program by expanding its partnerships to include more renowned institutions such as University of the East, University of Asia and the Pacific, SoFA Design Institute, Centro Escolar University, and Southville International School and Colleges.

LazStart 2.0’s main goal is to empower youth in the community with the confidence to become an online seller, by arming them with not just the basic knowledge of navigating e-commerce, but also with the lifeblood of an online business itself—a trusted and reliable digital platform.

To date, nearly 300 students have graduated from the first phase of the program, and some have already successfully jumpstarted their e-commerce venture with Lazada.

Management Engineering student Vincent Sy is among these young and curious students, eager to stay productive and gain new knowledge amid the pandemic. Through the wide-ranging insights on the e-commerce industry learnt from the program, he was inspired to launch Comfy Home Essentials on Lazada, providing shoppers convenient access to a breadth of items for the home—from kitchenware to gardening tools.

“Through Lazada’s LazStart 2.0 program, we want to bridge that gap of uncertainty by providing youths of today with knowledge, industry resources and an inclusive and collaborative environment to kick-start their entrepreneurial dreams,” said Lazada Philippines Chief Customer Officer Jacqueline Fuentes. “This program is a step in the right direction to tap the potential of our youth, and nurture the next generation of online entrepreneurs.”

Students interested to find out more about the LazStart program can also join LazStart’s Facebook Community to get started on their e-commerce education journey today.

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