Zamboanga: SM City Mindpro Launched its 1st Cocoa Mindanao Chocolate Fair


In partnership with Department of Trade and Industry, Department of Agriculture, and Cacao Industry Development Association of Mindanao Inc. (CIDAMI), it’s a chocolatey weekend in the city after local and regional cacao growers and processors opened the 1st Mindanao Chocolate Festival at SM City Mindpro Activity Area on Friday, May 27.

The ribbon-cutting ceremony was graced by the City Mayor Maria Isabelle Climaco-Salazar, DTI Zamboanga City Provincial Director Grace Aduca, PIA 9 Regional Director Noemi Edaga, City Information Officer Belen Sheila Covarrubias, and SM City Mindpro Assistant Mall Manager Aileen Ann Villa-Enriquez. The festival, which runs from May 27 – 29, serves as a venue for cacao growers and chocolate processors to showcase and promote their cacao by-products.

The fair features eight exhibitors from Zamboanga City, Zamboanga del Sur, and Zamboanga del Norte: Marya Soaps & Scents Online Shop, Midsalip Farmer’s Multi-Purpose Cooperative (MIFAMCO), Aljannjoss, Lianas’s Food Products Manufacturing, Sindangan Facoma Multi-Purpose Cooperative, Piñan Multi-Purpose Cooperative (PIMCO), Aseniero International Trading, and GASA Food Products Manufacturing.

One of the exhibitors, Jossier Hassan of Aljannjoss, mentioned how grateful they are with DTI IX and SM for giving them the opportunity to promote and sell their products which were processed locally.

“This is our way of showcasing the region’s best chocolates with innovative exhibitors offering not only insta-worthy treat but also those which take one a joyful chocolate experience”, said SM City Mindpro’s Assistant Mall Manager Aileen Ann Villa-Enriquez during the launch. She added that this fair is also SM’s way of supporting local producers and processors, as well as entrepreneurs and see the industry develop as they continuously push its potential.

The Chocolate Festival is an annual celebration participated across all SM Supermalls in Mindanao. Visit the fair at the ground level to enjoy the chocolatey experience and support our local and regional products! (Arnel Manahan, PR Officer, SM City Mindpro)

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