DAVAO CITY—BF Jade E-Services Philippines Inc., the operator of the Zalora brand, has partnered with RCBC Bankard Services Corp. in a bid to sell a “fashion and lifestyle credit card in the region” that rewards the user for shopping online.
BF Jade E-Services said in a statement the Zalora credit card “would serve as a powerful catalyst at a time when as many as 38 million Filipinos are shopping online, taking to e-commerce and embracing all its possibilities. The company added it believes the card would “further fuel the momentum of digital growth in the Philippines and set a new benchmark in the local banking sector.”
The launch of the Zalora credit card came closely with moves of global fashion brands to tap the company in their foray into Southeast Asia. Last week, BF Jade E-Services announced a Danish sport-style brand has tapped the Zalora platform as its exclusive supply chain solution provider for the Southeast Asian market.