THE part that struck me most when the Chevrolet Tracker was recently launched was its price of P1,142,888 for the LS model. That’s a steal. Equally palatable to SUV buffs is the Tracker LT Redline Edition pegged at P1,242,888.
I have always believed that pricing is a key component in attracting buyers. No matter how good your product is but if the pricing isn’t right, goodbye.
Of course, the vehicle’s features are of prime import. Listen to Albert B. Arcilla, the lawyer president and CEO of Chevrolet Philippines-TCCCI: “The Tracker will appeal to Filipino customers who want more from their crossover SUV. It offers fuel efficiency, safety, comfort, convenience, and connectivity all packaged in a practical and capable SUV.”
Believe him. Already, Chevy’s latest model has been named the best-selling utility vehicle in major Latin American markets, including Brazil, Mexico and Argentina, on top of its consistent strong showing in China, one of Chevrolet’s biggest markets worldwide.
Chevy’s romance with the SUV has come a long way, indeed, dating back to its invention in 1935 of the Carryall, the world’s first SUV.
All the best, Albert.
WHEN you own a Petron Loyalty Card and are vaccinated, you can win lucrative prizes by joining the “Panalo Bakunado” promo from July to August 31.
Christine Giray of Gadgets said prizes include five motorcycles, free Petron fuel for a year or a maximum of P60,000, five Samsung S21 smartphones, free Petron Gasul for a year or a maximum of 12 refills for 10 winners, free Petron lubes for a year or a maximum of P5,000 for 10 winners, and free eFuel Card worth P1,000 for 100 winners.
To join, visit the Petron promo microsite at https://bit.ly/3hfp7MP and fill in the following information—(1) Loyalty Card number; (2) first name, middle initial, family name; (3) birthday; (4) mobile number; and, (5) home address. You only need to register once.
Winners will be drawn on September 6, 2021, with the motorcycle victors required to redeem their units within 90 days from receipt of the prize certificate.
The promo is in line with Petron/San Miguel Corporation’s (SMC) goal of assisting the government’s vaccination mission through the conglomerate’s Ligtas Lahat inoculation program.
Said Ramon S. Ang, the Petron/SMC President-CEO: “We are banking on the success of the nation’s vaccination efforts to boost the business environment in particular and our economy in general. We are inspired to do more, grow stronger, and contribute further for the betterment of the Filipino people.”
PEE STOP Belated birthday greetings (July 21) to both Danny “Sir John” Isla, the former Lexus Manila president now based in Auckland, New Zealand; and, Malaya Sol M. Sadiwa, the smart sis of Ikap and daughter of tekkie Ricky and filmmaker/book author Aya. Coach Dayong, Mayo, Dada, Migel and Shang also send their felicitations to fictionist/poet/columnist Sol Juvida, who is celebrating today (July 23). Cheers!
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