RECENTLY on “Sports For All,” The Player Care Group Managing Director Hugo Scheckter discussed the endless and infinite possibilities of the player care industry.
Like NIL (Name, Image and Likeness), player care, in my opinion, is another “sunrise industry.”
According to their website, “We are the first company focused on Player Care within sporting environments across the world, with expertise in consulting, staff recruitment and education. We are home to the only first Team Player Care Audit, with experience across both men’s and women’s football worldwide.”
If you’re a team owner, one of the key performance indicators, or KPIs, for ROI or return on investment are season-ending winning records then playoff appearances, finals appearances then ultimately, championships.
You want your players, especially your star player or players, to keep their heads in the game, make sure they’re focused on the game inoculating and insulating them from “outside noise.”
This is where The Player Care Group or player care in general comes in.
Their website continues, “Player Care is the next big area of growth, especially in professional football. With all spendings in the football department, you want to either improve performance or reduce costs—we believe that Player Care, properly done, can do both. The players are both people, which is important to bear in mind, but also assets. Player Care reduces the organization’s financial risk by ensuring your players have the best chance of succeeding by settling them into their new home as quickly as possible.”
Like I mentioned earlier, the growth, opportunities and possibilities in this industry are endless and enormous.
The Player Care Group’s added, “We believe that making a positive experience for the athletes and the organizations will lead to a growth in player retention, increased buy-in and long term lower costs when the athletes and their families find their home in your organization. A positive experience for clubs will eventually lead to increased ROI through player appearances, loyalty from the athletes and a better team spirit.
We believe in honesty, openness, and trustworthiness in everything we do. All our processes expressly forbid our staff from any sort of commissions, kickbacks or freebies for the work they do—a vetted, approved-supplier list will prevent so many of the “cowboy” companies or price gougers that seek to take advantage of athletes these days.”
We’ve heard countless stories about athletes being taken advantage of by “vultures”, “sharks in suits” and “bad company.”
The company only has the best, honest, and purest intentions for their clients while they focus on the pitch, the field and the court. The athlete or athletes can be rest assured that their and their family’s needs are taken care of in times of transfer, relocation and uprooting of their family.
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