SM Markets, the grocery store operator of the SM Group, said it has reinvented the dining experience for the customers of its partner stores by making their products available inside the supermarket.
Products of partner restaurants, such as ready-to-cook and ready-to-eat meals have been allowed to be marketed at the SM Markets for the customers’ easy access amid the government restriction on dining.
“By offering our supermarkets as venues for these products, SM Markets allowed its partners to reinvent the dining experience with their bestselling dishes and bring the restaurant closer to home,” Arnold Daluz, SM Hypermarket president, said.
SM Markets currently carries some 22 brands of various restaurant partners in 68 of its stores. Among these are the Max’s group of restaurants such as Pancake House, Max’s, Yellow Cab, Teriyaki Boy, and Dencio’s; DECS; Goldilocks; United Steak; Tokyo Tokyo; Tapa King; Adobo Connection; Rico’s Lechon; Ramen Nagi; Ersao; Biggs; Marina; Cibo; Kenny Rogers; Yes Efren’s barbeque; the Moment Group’s Manam, Din Tai Fung and 8 cuts.
The supermarket business of SM responded to the need to support the food businesses of its partners by developing the marketing approach of allowing them to market their products inside its facilities.
Justin Chua, president of DECS Dimsum Dynasty Inc., said the company is grateful that SM Markets has expanded its product line and included DECS frozen items. DECS frozen items, such as the various variants of siomai and other dim sum products, are now available in several SM Markets. It also gave DECS the opportunity to reach more families by making DECS’ products available online.
Part of SM Markets’ support to its micro, small and medium enterprises suppliers’ operations is working closely with its supply chain partners to ensure that its shelves are stocked and enhanced with its product range especially essential items for its customers.
“The pandemic brought about not only the need to overcome the health crisis but the need to provide greater support to sustain the well-being of many components of the local economy. As an essential business, we aim to be resilient to sustain operations especially for the sake of our customers, our partners and our communities,” Jojo Tagbo, SM Supermarket president, said.