SBP links up with electrolyte drink


THE Samahang Basketbol ng Pilipinas (SBP) sealed a partnership with Gatorade as a major local sponsor for the country’s co-hosting of the International Basketball Federation (FIBA) 2023 World Cup in September.

“We at Gatorade are excited to join the FIBA Basketball World Cup 2023. With this partnership, Gatorade will bring basketball closer to all through FIBA, fueling both athletes and fans in this once in a lifetime event as the World’s #1 Sports Drink,” said Ray Pine, Marketing Director of PepsiCo Philippines.

“Being the official electrolyte drink of FIBA’s flagship event, we pride ourselves in providing hydration and fitness solutions to meet the needs of athletes at all competitive levels,” Pine added.

David Crocker, Executive Director of the FIBA Basketball World Cup 2023, expressed excitement about partnering with a universal global brand like Gatorade.

“If you think of sports drinks anywhere in the world, you think Gatorade,” Crocker said. “The product is everywhere and has been the trusted choice around the world to fuel athletes forward.”

SBP chairman Emeritus Manuel V. Pangilinan and president Al Panlilio welcomed Gatorade’s entry as a major local sponsor.

“Is there any athlete anywhere in the world that hasn’t enjoyed at one time or another the taste of Gatorade?” said Pangilinan, FIBA Central Board member and chairman and CEO of Metro Pacific Investments Corp.

“Gatorade and FIBA World Cup 2023 is a union of what’s best in global sports. They complement each other. And this partnership will go a long way in ensuring the success of our hosting this prestigious event.”

The 32-national FIBA World Cup starts on August 25.

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