The year-end “12.12 mega sale” for 2021 is projected to have made $298 million or P15 billion in total sales across major online shopping portals, according to cloud logistics platform and e-commerce integrator Locad.
Seen to be driven by strong e-commerce adoption and higher consumer spending which peaks during the holiday season, this amount represents an uptick of over 10 times the average daily e-commerce sales.
The calculated amount sets the gross merchandise value (GMV) of e-commerce for the fourth quarter of this year at $4 billion or P200 billion.
Such figure is aligned with the e-Conomy SEA 2021 data of Google, Temasek, and Bain wherein the 2021 GMV of e-commerce is reported at $12 billion.
Locad Chief Executive Officer Constantin Robertz said this single-day sales volume “is massive—and a testament to the continued dynamism of the Philippine e-commerce market.”
The rise of online shopping in the country continues with e-commerce growing by 128 percent—the highest amongst all internet economy sectors nationwide.
According to a report by Facebook and Bain, Filipinos are registering high customer satisfaction ratings with net promoter scores reaching 64 percent this year from 26 percent in 2020.
Given this, however, e-commerce brands must not be complacent as poor delivery experiences and difficult return processes are among the top complaints of detractors.
To address these concerns, partnering with end-to-end fulfillment solution providers like Locad would help them bring a great customer experience.
“We visited our warehouses in the Locad network on December 12, and they were all very busy, bustling throughout the night. The morning after, Locad was able to fulfill 90 percent of the orders of 12.12—most were dispatched already to the last-mile delivery providers,” Robertz said.
With the company’s multi-channel e-commerce integration, on-demand warehousing, and automated picking, packing, and shipping, e-commerce brands can be at peak performance whether it’s a normal day or during hectic sales seasons, such as 12.12.
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