Premier BMW Motorrad Dealership breaks ground in Pampanga


LAUSGROUP of Companies (LGC)—one of the largest and fastest-growing multi-brand automotive network in the country—together with SMC Asia Car Distributors recently broke ground the Premier Motorrad, the first standalone showroom and dealership of BMW Motorrad in Pampanga. 

The first-ever showroom dedicated entirely for BMW Motorrad, Premier Motorrad’s riding gallery will feature 14 of the latest motorcycles from BMW Motorrad’s lineup—ranging from their Adventure, Sport, and Heritage lines. As the only authorized dealer of BMW Motorrad North of Metro Manila, the full-service facility will also come with six repair work bays, two hand-over areas, and will offer riding gear, riding equipment and Ride and Style merchandise. 

Expected to open its doors by Q1 of 2022, the Premier Motorrad’s site is within the same complex as LGC’s Premier Cars BMW Car Dealership along Jose Abad Santos Avenue in San Fernando City. The dealership will cover a total land area of 679 sq.m. 

Premier Motorrad will also display more products of BMW Motorrad and accommodate additional units for servicing to cater to the riding community from Central Luzon and neighboring areas including Metro Manila. The dealership will also provide the usual excellent customer care and satisfaction that the LausGroup is known for. 

With continuous infrastructure development allowing for interconnectivity of the regions, the Premier Motorrad is envisioned to become a hotspot for motorcycle enthusiasts from different parts of Northern and Central Luzon, and parts of Metro Manila—with the LausGroup strengthening the brand’s foothold in the countryside. 

“We are glad to begin construction on the first and only BMW Motorrad Dealership North of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community,” said Laus Group of Companies CEO, Lisset Laus-Velasco. 

“This Premier Motorrad was made possible by the trust and confidence of the biking community and BMW Motorrad enthusiasts. We express our gratitude to our principal, SMC Asia Car Distributors for trusting LGC to elevate a new experience of riding here in Central and Northern Luzon, and we look forward to servicing clients not just from here but even as far as Metro Manila,” said LGC Executive Director Diorella Laus.

“As our longest-standing partner LausGroup begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop-shop to cater to their BMW Motorrad needs,” shared SMC Asia Car Distributors President Spencer Yu. 

For 43 years, the Pampanga-based conglomerate has flourished into a large network of over 65 dealerships located across Metro Manila, Central, and Northern Luzon, and is a dealer of leading automobile brands, trucks, buses, and well-loved premium motorcycle brands such as Harley-Davidson, Aprilia, Moto Guzzi, and Vespa. 

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