RAYMOND T. Rodriguez, the Lexus Manila president, is all smiles these days. Why? Because Lexus became the highest ranked car on loyalty grading for the third straight year.
In a study by the J.D. Power 2021 U.S. Automotive Brand Loyalty Study, Lexus bested 12 other rivals in the premium brand category.
The results showed Lexus as the preferred brand despite customer limitations of physically going to the showroom during quarantine restrictions.
Lexus earned the highest grade of 51.6 percent.
Customer loyalty is based on the percentage of owners who choose the same brand when trading in or purchasing their next vehicle.
Earlier, Lexus topped the J.D. Power 2021 U.S. Vehicle Dependability Study (VDS) with the Lexus GX in the Midsize Premium SUV category.
The study measured the number of problems original owners had experienced from their three-year old vehicles during the past year.
The GX is a versatile SUV that features an Adaptive Variable Suspension, a built-in smog sensor, and a seven-seater podium with a third row that can lay flat for additional cargo.
To learn more, visit lexus.com.ph, Facebook and Instagram @lexusmanila, or https://fal.cn/3eSWW.
Formula FV1
THE second Phoenix Formula V1 Virtual Cup roars off tomorrow, August 14. Round 2 is on October 2 and Round 3 November 20.
Supported by PLDT Home’s Limitless, Family Mart and Apex Sim Racing, the event will feature 14-year-old and above racers under the tutelage of Tuason Racing.
The other class is for professional esport racers in the three-stage platform that is also backed by Ribbon Arc Motorsports, Gran Turismo Philippines, Sim Racing PH, Automobile Association Of The Philippines and Seven Garage. Media partners include C!Magazine, Inquirer Mobility, Wheels Philippines, Time Attack Manila, Autodeal and Autocar Philippines.
RSA Olympics gift
SAN Miguel Corp. president Ramon S. Ang (RSA), has given P22 million to the four medalists in the just-ended Tokyo 2020 Olympics. P10 million went to weightlifting’s golden girl Hidilyn Diaz, P5 million each to boxing’s silver medalists Nesthy Petecio and Carlo Paalam and P2 million to bronze medalist Eumir Marcial.
“I’m especially grateful to Hidilyn, whom we’ve supported for several years now, for giving honor to the country by winning our very first Olympic gold medal,” said RSA, the country’s exclusive distributor of the high-end BMW.
Even before the pandemic, SMC has consistently supported Philippine sports, including the 2019 Manila Southeast Asian Games, where we emerged overall champion with 149 gold medals, 117 silvers and 121 bronzes.
RSA also backed the Philippine team that won the championship, too, in the 2005 Southeast Asian Games with 112 golds, 85 silvers and 93 bronzes.
“As a longtime supporter of Philippine sports, I’m so happy for our athletes,” RSA said. “Their Olympic victories are just the beginning of more to come. We have the momentum. We can only get stronger in the succeeding Olympics.”
I believe him.
PEE STOP Kia gifted Hidilyn Diaz with the iconic Stonic—her second prized vehicle in two weeks. When it rains, it pours…The Mirage G4 will be launched on August 26 and not August 12. Cheers!