AFTER seeing the property market’s confidence is back again this year amid the ongoing pandemic as shown in a strong demand for homeownership, Lamudi has just hosted this month the first and biggest online housing fair in the country that showcases exclusive offers from various property developers.
Based on the real-estate portal’s survey in the first quarter (Q1) of 2020, 91 percent of respondents want monetary assistance from property developers, with 46 percent looking for discounts, 31 percent for promos, and 23 percent interested in a smaller down payment.
The first three months of last year saw Taal Volcano erupted in January, growing concerns about the Covid-19 in February, and the subsequent announcement and implementation of the enhanced community quarantine midway through March.
Monitoring property demand on Lamudi across all price points, most price segments experienced year-on-year dips in pageviews on its web site in Q1 2020.
Despite this, however, surveyed property seekers last year said that they were keeping their property purchase timeframe open, with 34 percent considering buying a year after the start of the pandemic.
As expected, demand from January to March 2021 pointed to recovery across all prices, with high-end properties as the most resilient during a time when cash is king, while the affordable segment showed the dream of homeownership is alive amid a health crisis.
Responding to this need from the market, the ongoing online housing fair boasts of special deals and exclusive property discounts from participating developers, such as RLC Residences, AboitizLand, Federal Land, Shang Properties, Prime Homes, Solar Resources, PH1 World Developers, ACM Homes, DMCI, and PIK, as well as the real-estate brokerage PropertyPro.
“For the past years, Lamudi’s housing fairs have been held in malls all over the country. Our team has been working hard to address the limitations to property buying brought on by the pandemic, which is what led to us deciding to bring the housing fair online,” said Lamudi Chief Executive Officer Kenneth Stern.
Apart from selling, this ongoing event is educational. It features the talk of Pag-IBIG Fund about affordable housing loan programs, with Atty. Siegfrid S. Suarez, the legal and compliance officer of Lamudi Philippines, answering land title transfer concerns. Renelyn Tan-Castillejos, a certified KonMari consultant and the founder of World of Yorokobi, teaches attendees how to tidy and organize their homes.
Clean All PH and Happy Helpers, likewise, give advice on how to deep clean and sanitize the home in the new normal. SoFA shares home interior design tips. Participants learn to start their own garden at home with tips from ZassyGreen – All About Plants.
This housing fair on the web now ongoing until May 31 is sponsored by Nook, Kamada, and the Subdivision and Housing Developers Association Inc.
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