Jollibee Foods Corp. on Thursday said it is set to open its flagship store at West End in London in the United Kingdom this month as part of the company’s push to expand in Europe and attract local customers.
“Bringing Jollibee to London’s West End is part of our continued commitment to expand in Europe and bring our delicious crispy Chickenjoy to more people around the world,” Jollibee Group CEO Ernesto Tanmantiong said.
“Globally, Jollibee Group plans to open 450 restaurants across its brands this year with the long- term goal of being one of the world’s top five restaurant operators. We know customers are excited to try new restaurants and visitors will return to key tourist destinations like central London, helping to fuel the capital’s restaurant industry.”
The opening comes as Jollibee continues its crossover to the mainstream British market, which comprises 75 percent of its customers in its latest UK stores. So far, the company has sold over 3 million pieces of chicken in the UK and this is set to rise to 15 million by the end of 2022.
By 2025, Jollibee intends to have 50 stores across Europe, including its first restaurant in Spain.
West End is home to a vibrant cultural and culinary scene and a short drive from iconic landmarks, such as Buckingham Palace, the Tower of London, and the London Eye.
“Opening in central London in such an iconic location is a huge step forward for Jollibee. Behind the scenes, we have been perfecting our new menu items as well as planning our brand-new restaurant design. The store in Leicester Square is designed to provide impeccable customer service. We want to provide the best experience for our customers, from ensuring each menu item is of the highest quality down to the comfortable seating,” said Dennis Flores, president of Jollibee Europe, Middle East, Asia and Australia.
The Jollibee flagship store will be located in London West End’s Leicester Square and is set to open on May 20.
“Jollibee remains on track for continued growth across the UK and Europe,” said Adam Parkinson, Business Head of Jollibee Europe.
“The London community is keen to return to socializing with friends and sharing great food. Our London West End restaurant will be a fantastic place for our customers to spend time, try out our delicious menu, and just relax—something I think the UK is craving right now.”
Image courtesy of Contributed Photo
Read full article on BusinessMirror