Gokongwei-led Data Analytics Ventures Inc. (DAVI) said on Thursday that it is forging an alliance with NielsenIQ, a multinational data analytics firm, to tap big data analytics in providing customized and relevant to Robinsons Rewards loyalty members.
The company said their collaboration introduces an advanced analytics platform that will give insights about market demands and transactions.
Through data-driven decisions, the platform will lead to identifying the right price, promotional campaigns and product assortment to provide better value for its card members. Robinsons is the shopping mall brand owned by the Gokongweis.
“Through loyalty data, we are able to understand the spending habits of our shoppers and connect the dots to identify new programs to enrich our customer’s lives. These insights can immediately be acted upon through personalized campaigns tailored for specific individuals,” Jojo Malolos, DAVI’s CEO, said.
“Through data analytics, Robinsons is able to go beyond giving rewards points; it will be able to provide customized and relevant offers to its shoppers.”
In addition, the use of new data analysis tools allows retailers like Robinsons Supermarket to work with manufacturers and brands in growing fast-moving consumer goods categories in its stores.
“The advanced analytics platform is being rolled out with clients around the region including Thailand and Hong Kong. The AAP provides deep insights into shopper behavior over time—all calculated over time. We are thrilled to be able to introduce the platform to the Philippines with DAVI, and to put shoppers at the heart of decision making to drive growth for Robinsons and brands alike,” Alex Morgan, Executive Director of NielsenIQ Consumer Intelligence in Asia, said.
“We are very excited that NielsenIQ’s best-in-class and robust analytics platform will equip us to make stronger, relevant and more responsive marketing and merchandising recommendations to our network of partner suppliers,” Robina Gokongwei Pe, president and CEO of Robinsons Retail Holdings Inc., said.
“Through this collaboration, we will be able to enhance the development of products and services to meet the needs of Robinsons Rewards members. The partnership also strengthens collaboration and our relationship with our supplier partners, so we succeed and grow together while we serve our shoppers better.”
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