Multinational professional technology services company Accenture and Japanese beauty brand Shiseido have formed a joint venture, called Shiseido Interactive Beauty. One of the joint venture’s goals is to accelerate Shiseido’s digital transformation.
Taking part in Shiseido Interactive Beauty are 250 digital, information technology and other skilled resources from Shiseido and Accenture. The latter will also provide training to help the venture’s employees enhance their digital skills.
The joint venture will provide the beauty brand with digital and innovation capabilities more quickly than Shiseido could develop on its own, and will also help the Japanese company migrate its information technology infrastructure to the cloud, enabling them to increase the efficiency of its IT capabilities while reducing maintenance costs.
The digital transformation is part of Shiseido’s new “Win 2023 and Beyond” corporate strategy, which is focused on promoting structural reforms and strengthening its financial base while continuing to aggressively invest in areas that will become the foundation for long-term growth, including branding, innovation, supply chain and the future work force.
“As Shiseido strives to realize a better world through the power of beauty, digital transformation has become an essential element for Shiseido to respond quickly to ever-changing customers and markets. I believe that working with Accenture, a company with a proven track record in delivering global digital services and, above all, one that shares our corporate philosophy and values, will create a great opportunity for Shiseido to make a leap forward. I am confident that together with Accenture, we can create new beauty experiences that customers have never experienced before and transform the beauty industry,” said Masahiko Uotani, Shiseido’s representative director, president and CEO.
The joint venture will use data and advanced technology to create new beauty experiences through enhanced digital marketing. Key to this effort will be leveraging consumers’ browsing and purchase histories—whether via their interactions on Shiseido’s digital platforms or in stores—as well as other activity such as skin or makeup diagnoses, using augmented reality and other digital technologies to propose new products and services, including personalized consultations.
“We are honored to help Shiseido accelerate its bold mission to deliver ‘Beauty Innovations for a Better World’ and meet the holistic needs of consumers,” said Julie Sweet, CEO of Accenture.
Shiseido Interactive Beauty, which is majority-owned by Shiseido, is expected to begin operations in July. Via Shiseido Interactive Beauty, the company will offer “unprecedented beauty experiences.”
For instance, as consumers try virtual makeup and skin diagnostic tests online or in stores, their history can be analyzed in digital database.
“By applying the data of purchasing, and research and innovation together, it becomes possible to propose the best in counseling, products and makeup lessons at a place and time of their choice. In addition, we will use the latest beauty technology to seamlessly provide life-long, personalized services to consumers through various points of contact, both digital and real,” said Shiseido in its web site.
CELEBRITY MOMS TALK ABOUT THEIR FEARS
BEING a mom is one of the toughest yet most rewarding jobs in the world. Aside from taking charge of the growth and development of their children, mothers have a lot of responsibilities in the household. They’re coordinator, cook, counselor, among other roles they play to make the household run smoothly.
PLDT Home tackles these parenting concerns in a new video series showcasing the real stories of parents. who continue to conquer parenting fears. Celebrity moms took to social media to speak up on their own concerns.
Model and entrepreneur Tweetie de Leon-Gonzalez realized that it’s OK if things don’t work out because what’s important is that kids “see the generous manner, connection and exchange happening in the family.”
Influencer Camille Co, meanwhile, is dealing with the issue of postpartum depression, being a new mom.
“I’m fully aware of postpartum depression. It’s something a lot of people are talking about but I feel like we are not showing this more. So even though you know in your head it’s possible to have postpartum depression, that it’s possible to feel sad about what you’re doing, it’s possible to feel bad about yourself as a mom, it doesn’t really feel real because people just talk about it but they don’t really show it,” she said.
As a new mother to newborn Sienna, Co’s experience with postpartum depression made her braver.
“I feel like my priorities have shifted to not entirely just focusing on my baby but to make room for my baby. Don’t forget to do things for yourself because when you’re happy, the baby is happy, and when you give love to yourself, then you’re also able to give more love to your baby,” she said.
The digital video series can be viewed at pldthome.info/3xSeS8I.