Hyundai inaugurates trucks and buses dealership in Cebu


HYUNDAI Asia Resources, Inc. (HARI), the official distributor of Hyundai commercial vehicles (CV) in the country, recently inaugurated its dedicated dealership facility in Central Visayas, the Hyundai Trucks and Buses Cebu.

Operated by one of HARI’s pioneer dealers, Hyundai Cebu, Inc. (HCI), the virtual launch event also highlighted its strong commitment to expanding its CV business in the Visayas region.

Hyundai Trucks and Buses Cebu aims to continue helping enterprising Filipinos move their businesses further into more progressive ventures through this new milestone. “Helping you advance your business toward the outcomes that you aim for is paramount to our mission in growing a fruitful partnership with you,” said Edward Vincent G. Onglatco, president of Hyundai Trucks and Buses Cebu. “You can trust that we shall treat your business in the best way we know how—by keeping your best interests at heart and delivering on our promise of partnership and service the Cebuano way…with integrity, care, and commitment.”

 Located along J. De Veyra St., North Reclamation Area, Cebu City, the new facility boasts a 2,000-square meter elegant space housing a robust line-up of Hyundai trucks and buses. It provides superior service and maintenance, and support to customers through a dependable team of professionals ready to respond. Moreover, the new dealership also presented its refreshed 3S (sales, service, spare parts) inspired by Hyundai’s Global Dealership Space Identity (GDSI).

Secretary Michael Lloyd L. Dino, Presidential Assistant to the Visayas, acknowledged the two company’s continuing contributions to the country’s economy. “As we move forward along the path to economic recovery amid the COVID-19 pandemic, we look into the future with optimism and relief that we have partners such as HARI and HCI that will uplift Visayas economy, ensuring our continued growth and sustained development in the region.”

A powerhouse CV dealer partner in the Visayas

As one of the four pioneer dealerships of HARI, HCI has built its name on the rock-solid foundation as an automotive provider. Before it started operating as an official dealer of HARI in 2002, it has 20 solid years of experience in the auto industry to its name, which further gives credence to the dealership’s stalwart standing as a business mover in Cebu.

HCI’s growth within two decades as HARI’s official dealership is stellar, with glowing remarks in the sales and after-sales front. HCI was awarded three times as Dealer of the Year (2007, 2008, 2009) by HARI and was honored Asia-Pacific Dealer of the Year twice (2008, 2009) by Hyundai Motor Company.

Upon its appointment as an official Hyundai CV dealer by HARI in 2016, HCI showed robust performance. Hyundai Trucks and Buses Cebu was bestowed three significant recognitions as Top Sales Team, Best in County Sales, and Best in Light-Medium Duty Sales by HARI in 2017. 2018 saw Hyundai Trucks and Buses Cebu rank 2nd in the Award of Excellence for Wholesale. In 2019, their hard work paid off once more, as they emerged a champion in Top Performance for truck sales and Best in Over-the-counter Parts Sales, all in HARI’s CV Dealer of the Year Awards.

Despite the challenges of the pandemic, HCI moved to continue elevating its dealership operations at Hyundai Trucks and Buses Cebu by revitalizing the facility through Hyundai GDSI-inspired standards. Fast forward to 2021, HCI has forged ahead with a refreshed facility that’s ready to help Cebu build a bold business.

“We, at HARI, congratulate the efforts of Hyundai Trucks and Buses Cebu for coming full circle in its aim to sustain their competitiveness in the market, as well as to remain true to Hyundai’s commitment to be a partner in every way,” expressed Ms. Ma. Fe Perez-Agudo, HARI President and CEO.

“With this invigorating new space, we are confident that Hyundai Trucks and Buses Cebu shall be able to continue growing lasting partnerships with entrepreneurs and movers of the economy that shall pave the way forward to progress,” Joo Yeon Lim, General Manager of Hyundai Motor Company (HMC) for global exports of Hyundai Commercial Vehicles in Asia-Pacific Region and Latin America, added.

Looking ahead into the future of mobility in some of the most extraordinary years of the Philippine automotive industry, the powerhouse partnership of HMC, HARI, and HCI remains undaunted and ready to bring progressive business to life.

Image courtesy of Hyundai Philippines

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