THE first time I saw Nicole Limos Morales, I was intimidated. She was working for a glossy magazine then. Nicole is a petite girl, always glamorous and well put-together.
Eventually, she became a friend and when she married the love of her life, I was naturally happy for her. Before the pandemic, she became pregnant and eventually had a lovely daughter named Mattie, who is now almost two years old and is naturally very smart like her mom. We were attending a Make Up For Ever event one time when Nicole said she was leaving her job. She was pregnant with Mattie at the time and of course, she wanted to enjoy being a wife and mom. “I also want to start a little business. It’s always been something I wanted to do,” she told me.
That “little business” turned out to be The Beauty Edit (@thebeautyedit.ph on Instagram), which not only reviews beauty products but also tells those who love skin-care and makeup what’s new in the market.
Aside from doing reviews and sharing beauty-related news, The Beauty Edit curates beauty boxes containing and hottest and most sought-after products. I’ve always said that the Philippines lacks a premium beauty box subscription and Nicole has tapped into that need.
She has sold out four The Beauty Edit boxes and is set to release Volume 5, which isn’t a box but a trunk filled with 35 products with a value of over P32,000 but which you can get for P6,500. There will be a pre-selling on November 17 but the boxes will be available on November 28.
Now, let’s talk about those boxes. You get the pink box plastic-wrapped with beautiful artwork that Nicole commissions. I trust Nicole’s taste 100 percent and everything she does in her business is impeccable, from the choice of products to the packaging. I love that there’s mini magazine in every volume, which is an homage to Nicole’s publishing roots.
There’s also always a pouch in every box. The last one had a pouch you could wear around your neck where you could place essentials like a lip balm, your credit cards and some cash for when you’re running errands.
For the launch party (online, of course) of The Beauty Edit[ed] Trunk, Nicole has partnered with Chandon Philippines so that should make things more exciting.
Nicole does The Beauty Edit while being a hands-on mom to Mattie, who is the smartest kid.
I look forward to what The Beauty Edit has to offer in terms of luxury beauty, whether it is a local brand or a foreign brand. A short story: My skin was so dry at one point and I suspected it was the face wash I was using that caused it. So I opened a bottle of Pili Ani Gentle Facial Cleanser, which came with one of The Beauty Edit boxes. This led to me discovering this wonderful Filipino brand.