Hoteliers launch ‘SOS 2’ to boost local travel


To stimulate and revive domestic tourism, the Hotel Sales and Marketing Association (HSMA) recently launched September Online Sale (SOS) Year 2, an online sale of vacation and food and beverage packages which will run until October 15.

Eighty of the country’s top hotel and resort chains and brands are taking part in this year’s SOS, with discounts of up to 70 percent, sold in e-vouchers with a one-year validity, and flexible conditions.

Crimson Boracay

Up for sale are more than a hundred packages and handsome discounts in key destinations such as Boracay, Iloilo, Cebu, Bohol, Palawan, Davao, Baguio, Clark, Ilocos, Laguna, Bataan and Cavite.

Star-rated hotels in Metro Manila, meanwhile, are offering urban sanctuaries in the heart of the city for a family staycation.

Among the irresistible packages include early check-in at late check-out for guests, and buy-one, get-one room offers with breakfast and complimentary pool use.

HSMA President and Bayleaf Hotels Area Director of Sales & Marketing Benjie Martinez said that the group has planned a month-long travel mart which includes hotel ancillary services such as restaurants, bars, banquet packages, spa, gym, pool, and other leisure facilities.

He said that last year’s SOS sold almost 2,000 vouchers and netted P14 million in bookings, and brought in much-needed revenues to preserve millions of jobs in the tourism sector. The group hopes to double the receipts this year with its month-long duration.

“This is our chance to extend a helping hand to the travel sector, so that they may regain their footing and continue serving the Filipino people through essential quarantine accommodations and leisure services. This is also a kind of victory over the pandemic, that we are seizing the opportunity to rediscover and reconnect with the beauty of our country,” adds HSMA Board Chair Margie Munsayac, who is also vice president for sales and marketing of Bluewater Resorts.

HSMA is the country’s oldest and leading organization of sales and marketing professionals in the hospitality industry, which is at the forefront in rebooting the tourism sector which has been badly hit by the Covid-19 pandemic.

The SOS is presented in partnership with the Department of Tourism under its “Have a Safe Trip, Pinas,” campaign to restore public confidence in travel. Other collaborating partners are Tourism Promotions Board, Atlantis, Isentia, and Cebu Pacific as official airline.

For the list of participating establishments and their offerings, visit

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