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Friday, March 29, 2024

Cargill PHL goes digital to reach more consumers

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AS the pandemic restrictions in the country continue to affect the mobility of consumers and food accessibility, Cargill said it is embracing digital transformation to make its products available to more consumers.

Cargill said its journey to digitalization and modernization in the Philippines is under way with efforts to introduce software that enables farms and feed mills to minimize their inputs and maximize outputs through its Digital Nutrition and Farm Management solution.

To continue the momentum, Cargill Philippines’s joint venture C-Joy, in the midst of Covid pandemic, has developed a new supply chain model by engaging in direct selling, leveraging on digital platforms to improve efficiency and flexibility of value chains to ensure consistent food supply and through the launch of the consumer brand Tip-Top Premium Chicken.

“The launch of our first consumer brand in the Philippines is one of the many steps we are undertaking to make this a complete realization. By leveraging social media and digital platforms, we can engage with the consumers better and allow them to buy our products in just a few simple clicks,” Anthony Wu, country director of C-Joy, said in a statement.

With the setbacks that came from the Covid-19, Cargill jump-started its consumer-focused digital commercial road map at the height of the pandemic to respond to the changing market conditions, to move forward with “new innovations and optimism.”

C-Joy is also diversifying into other channels by selling Tip-Top products through Metro Retail supermarkets, Zagana, an e-commerce partner platform and selected distributors and community retailers serving Calabarzon and Metro Manila.

Cargill said it has recognized that innovation in all its forms provides the means to address some of the greatest challenges facing the global food system whether it’s delivering consumer preferences or helping farmers prosper. The company believes technology can unlock solutions.

“It’s all about how to boost productivity in the animal protein markets and ensuring the animal health and welfare. With the use of technology, it would allow us to do this better and more efficiently through the use of big data and new digital solutions. The time has come for the food and agriculture sector to join the Fourth Industrial Revolution where automation, Internet of Things and digital technology reign supreme,” said Chris Ilagan, Corporate Affairs Director of Cargill Philippines.

The company said it will continue to make “meaningful investments” in the Philippines to digitize food and agriculture supply chains.

Read full article on BusinessMirror

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