Bria Homes makes OFWs easy to access buying homes through digital technology


AS the pandemic continues to surge, with the need to shelter in place becoming more urgent, doing business digitally has not only become more convenient—it has become essential. Like it or not, the digital domain is now an irrevocable part of our lives. With digitalization allowing everyone to access to information—and to do business—with just a few clicks, it has become a key driver of success in most industries. This is especially true in Philippine real estate, a sector that continues to flourish despite the pandemic and its recurring quarantines. Property seekers now have apps that let them search by location or neighborhoods, enabling them to compare—and contrast—prospective homes in terms of features, prices, and amenities.

The need for transitioning to the digital space is something that Bria Homes (, the Philippines’s leading provider of superior quality, affordable homes, foresaw early on. Long before the pandemic hit, Bria had its data and business information digitized so it could progress to the digitalization of its sales and marketing efforts.

This game changer couldn’t have come at a more auspicious time. With sporadic outbreaks of Covid-19 across the world, and “surges” of new Covid cases in the region, travel restrictions continue to curtail overseas Filipino workers’ chances to come home for vacation breaks. Bria thus appreciates the immense capability of the web to connect people who are oceans apart, and aspires to reach out to every OFW in need of a future sanctuary.

Achieving full digitalization likewise gives OFWs a glimpse of Bria Homes’ offerings—from anywhere in the world. To do this, they need only immerse in Bria’s 360 Virtual Tours, which is readily available on its official web site. The digital tour gives prospective home buyers an opportunity to “scrutinize” their future abode.

Apart from the virtual tour, Bria offers digital payment options for processing remittances and amortization fees. For this purpose, Bria has partnerships with leading banks BDO, Maybank, UnionBank, PNB, Security Bank, RCBC, Robinsons Bank, and Metrobank. Bria also encourages people to use e-wallet services like GCash, PayMaya, All Easy, and even Shopee Pay.

In these critical times, when safety and security are a premium for all individuals and families, OFWs are assured that Bria communities come with guarded entrances and exits, 24/7 CCTV coverage, and solar lighting at night.

And for home seekers who appreciate lush green spaces that promote a happy, sustainably healthy lifestyle, Bria Homes is the place to be. Bria was recently recognized by 2021 Real-Estate Asia as “Open Space Development of the Year.”

“Bria shares with our OFWs an enduring faith in a bright and peaceful post-pandemic future,” says Red Rosales, president of Bria Homes. “As the Filipinos’ ‘home of choice,’ Bria presents itself as the consummate choice for overseas workers that are preparing for retirement in their country and returning to the families they love.”

Bria Homes leads real-estate digitalization, making them accessible to all OFWs despite pandemic and remains resolute in containing the spread of Covid by adopting digital measures that serve customers while keeping them safe and socially distanced.

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