Beauty that’s all about you


WHEN Y.O.U. Beauty launched in the Philippines in August, the Hebe Beauty Group brand first brought to the market a skin-care line for brightening and radiance, plus a range of matte cream lipsticks.

The Y.O.U Beauty Radiance line, its best seller in Indonesia and other Southeast countries, includes five products that clarify, refresh, nourish and protect an all-day glow. These are the White Purifying Facial Foam, Radiance White Essential Toner, Radiance White Nourishing+ Serum, Radiance White Advanced Day Cream and Radiance White Active Night Gel. The brand has other skin-care products, including the popular Biomecera Advanced Booster Serum, but these haven’t been launched here yet.

“We intend to work on the pre-mature aging concept first. This year, we will navigate an underserved need, as well as explore the anti-aging market to add to our product lineup,” said Diana Cai, product director for Y.O.U. Beauty in the Philippines.

Another star product that Y.O.U. Beauty brought to the Philippines is the Rouge Velvet Matte Lip Cream, which comes in 19 shades. I’m not a fan of most liquid lipsticks because my lips are quite dry but I liked these because they’re quite lightweight, easy to apply, went on smoothly and dried quickly to a soft matte finish and not the crackly matte look we associate with products like these. The lip creams are also transfer-proof, although I did not wear them under a mask. I just based this on blotting my lips with a tissue upon application.

The colors I like are Honey, Coco, Kelly and Adorable. The MLBB shades—the nudes and pinks—are quite nice, too. It’s just that I prefer my lipsticks more vivid in color.

What I like about the Rouge Velvet Matte Lip Cream is its lightly hydrating formula. It seems strange to say that a matte lip cream is lightly hydrating but in this case, that’s what it is.

Another Y.O.U. Beauty product is Colorland Mousse Lip Stain, an online exclusive item, which I have not tried yet.

We asked Cai what five products she would recommend from Y.O.U. Beauty and these were her picks:

  • The Radiance White Nourishing+ Serum. “This contains the optimum amount of Niacinamide [at 5 percent], which is enough to deliver its skin-care benefits but not too much to cause sensitivity. If you have been staying indoors for too long due to the pandemic, you definitely need this in your arsenal.”
  • Rouge Velvet Matte Lip Cream. “Usually, you wouldn’t expect hydration in a matte lip product yet this seemingly paradoxical concept worked well on our product and we’re all so obsessed. Personally, I find my lips hydrated and soft to touch after removing my makeup. I use this on my cheeks and eyelids as well on days when I want to pull off a monochromatic look.”
  • Noutriwear+ Velvet Liquid Foundation. “A full coverage, 24-hour wear foundation infused with skin-caring ingredients. It was love at first application for three good reasons: fresh, flawless effect; Litestay Technology for lightweight, breathable wear; and Immortelle C-lock Essence packed with skin benefits. Perhaps the most flattering review we’ve ever received is that it looks like airbrush makeup upon application.”
  • Teardrop Brow Definer. “No bias but this is the easiest and best brow product I’ve used within the price range. I never repeated doing my brows whenever I use this together with our Extra Slim Brow Pencil.”
  • Biomecera Advanced Booster Serum. “We haven’t launched this yet but this is a product that skin-care gurus certainly have to watch out for. All I can spill for now is that this product is packed with technology-infused and trademarked ingredients to reinforce your skin’s natural barrier day and night.”

All Y.O.U. Beauty products are available at the brand’s official stores on Shopee and Lazada.

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