Angel’s Pizza to expand store network


Angel’s Pizza, the pizza store chain of the Figaro Group, is set to further expand its locations nationwide, putting emphasis on delivery service, as the pandemic affected people’s mobility and restricted dining options in restaurants.

The company said it has 33 locations nationwide and 10 new stores will be opened through the end of the year to bring its total to 43.

In 2020, at the height of the pandemic, the company was able to expand to 10 new stores.

“Angel’s Pizza was able to swivel its operations during the pandemic since most customers shifted to deliveries, we took advantage of strengthening our internal delivery [efforts] and tie-ups with delivery services such as GrabFood,” said Audrey Santos, director of operations of Figaro.

“We were able to successfully launch eight new franchise stores last year—Naga, Pateros, North Caloocan, Novaliches, Albay, Mactan, Tagbak Iloilo and Banilad, Cebu. We are currently in talks for several locations in Visayas and Mindanao,” Figaro Deputy COO Mike Barret said.

Aside from its own Angel Pizza stores, the Figaro Group has also expanded distribution avenues through its cloudkitchen service The Figaro Group Express, which involves the group’s four food and beverage brands including Angel’s Pizza, Tien Ma’s Taiwanese, Figaro Coffee and TFG Online.

“Housing its four entities in a single cloudkitchen not only adds another location to the roster but also raises brand awareness and affinity among its different set of markets. The Figaro Group Express’ first outlet can be found at Shell Congressional Avenue, Quezon City,” the company said.

It said six upcoming outlets are in the pipeline adding to the store network over the course of the year.

“As protocols continue to shift nationwide and the mandate of social distancing are set in place, the company has quickly switched gears and concentrated on its online presence by partnering with delivery services that have gained momentous traction the past year,” the company said.

Angel’s Pizza was established in 2009 and is part of the Camerton Holdings that also owns majority of listed firm Cirtek Holdings Philippines Corp.

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