Villar-led AllDay Supermarket said it will open by the end of the month its first branch in Cebu in keeping with its goal of expanding its brand in the country.
The first Cebu branch will be built in Starmall Talisay, a bustling commercial hub.
The arrival of AllDay Supermarket in Cebu also completes the Villar-led All Value retail ecosystem, pioneered in the city by sister brand AllHome.
“We are extremely happy to complete the Villar group’s All Value ecosystem in the city of Talisay. AllDay provides the community with the best possible supermarket experience,” said Manuel B. Villar Jr., chairman of All Value, the supermarket’s parent company.
“Soon, the market of Talisay will come to experience the convenience and synergy of having everything you need for your home and family in one-stop.”
Established in 2014, AllDay is a brand developed by the Villar group, composed of a supermarket, mini-mart and convenience store chain, to compete head-on with the foreign brands that flocked the country during that time.
“AllDay stores take great pride in elevating the grocery experience,” Camille Villar, AllDay director, said.
“Our beautiful stores, unmatched international goods selection, and our international Gastroville food hubs and our Paluto food service that redefines cooking and eating the freshest are sure to delight the Talisay community.”
AllDay Supermarket’s opening in Talisay is the chain’s first for 2021, and kicks off an aggressive push to expand its store network.
“Our opening in Talisay is the first of many in 2021, and we are truly excited to bring an elevated grocery experience not only to Cebu, but to many more locations this year,” Benjamarie N. Serrano, AllDay President, said.
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