JUST like a hard-nosed prizefighter, PHirst Park Homes Inc. (PPHI), the joint venture between Century Properties Group and Mitsubishi Corp. continues to slug it out in these challenging times as it will launch four projects this year with a sales value of P14.31 billion.
Loren Sales, vice president for customer management of PPHI, said the company will launch two new projects in the second half of 2021 in northern Luzon and two more in Southern Luzon. PHirst Park Homes General Trias will lead this roster of new PPHI developments, which will collectively have 6,968 units with a sales value of P14.31 billion.
Sales noted the demand from first homebuyers posted remarkable increase. “Throughout 2020 we saw an uptick in sales from among local and OFW buyers who are looking for safe, secure and well-located homes for their families. The new normal has indeed shifted people’s spending priorities to essentials, such as livable homes in thriving communities that are situated in key growth centers,” Sales said.
“These new PHirst Park Homes projects will give first time homebuyers more options north and south of Metro Manila as they embark on a new journey in their family life.”
In true PHirst Park Homes tradition, Sales mentioned these new communities will open their respective Show Villages featuring all model homes on offer: ranging from a 40-square-meter expandable two bedroom (Calista and Calista Mid), a 54-sq-m three bedroom (Unna), to an 80-sq-m combined house and lot (Calista Pair). Each community will have a Clubhouse with amenities, an outdoor fitness station, play equipment and outdoor cinema.
Sales pointed out PHirst Park Homes’ master-planned communities carrying the 4Cs as the main factor in catapulting the company in the top spot in the first homebuyer market in Central and South Luzon for its master planned communities. The 4Cs are: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities that promote a healthy and holistic lifestyle, Connected living through WiFi zones and a shuttle service, and a Convenient and simplified selling and buying experience.
Earlier, PHirst Homes successfully launched seven communities and 9,349 units in key growth areas of Luzon: Tanza, Cavite; Lipa and Nasugbu, Batangas; San Pablo and Calamba, Laguna; Pandi, Bulacan; and Magalang, Pampanga collectively worth P11.25 billion in sales value. As of end December 2020, PHirst Park Homes completed 1,536 house and lot units in its Tanza and Lipa locations.
In response to the pandemic, PPHI launched its first digital project launch last year with brand ambassador Robi Domingo. Domingo led the digital launch of the company’s sixth horizontal community project called PHirst Park Homes Batulao in Nasugbu, Batangas through a watch party on PPHI’s official Facebook page to give homebuyers a tour of the property’s newly opened facilities and show village.
The 27.5-hectare community is just 1.5 hours from Manila, 15 minutes from Tagaytay’s city center and 42 minutes ahead of the beaches of Nasugbu—an idyllic location that has drawn the interest of vacation and retirement home seekers. The project also introduces outdoor recreational activities inspired by traditional Filipino games such as Tumbang Preso (Treble Pod), Piko (Hop Pod), Patintero (Base Pod), Holen (Marble Pod), and Taguan (Maze Pod). The central amenities will have a functional clubhouse, a Wi-fi area, basketball court, playground, and outdoor cinema. The master plan also includes the development of a future commercial center.