Legacy carrier Philippine Airlines’ (PAL) partnership with Amadeus will allow passengers to pay via different currencies and give them more cost-effective ways of booking for their flights.
Specifically, PAL tapped Amadeus for its FX Box Platform, a new currency conversion module, which allows passengers to pay for their flights via their currency of choice.
With the FX Box Platform, PAL offers are repriced in the passenger’s currency based on direct access to highly competitive exchange rates.
“By working with Amadeus we’ve made it easier for international travelers to book our flights in currencies they understand. Enhancing the traveler’s payment options with FX Box provides transparency and improves the experience of our travelers,” Wilson H. Go, PAL Chief Information Officer, said.
He added that the solution makes the booking experience simpler and easier for travelers, especially for those who are in territories outside of the Philippines.
“Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome an increased number of international travelers on our nonstop flights within Asia, to North America, UK, and the Middle East,” Go said.
This partnership makes PAL the first carrier to deploy multicurrency pricing in its platform.
“Displaying the offer in the traveler’s currency drastically improves the shopping experience and boosts conversion rates. Imagine a US citizen who’s traveled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveler to compare the airline’s offer and make a decision when it’s priced in Japanese Yen or Philippine Pesos,” Amadeus Managing Director for Payments Bart Tompkins said.