Local fast-food giant Jollibee Foods Corp. on Thursday said it launched its new mobile kitchen in Hamilton, Ontario, and opened a new store in Winnipeg, Manitoba as part of its expansion in Canada.
Jollibee said it partnered with DoorDash, an online food ordering platform, to launch the mobile kitchen in Hamilton, Ontario. Located at the southwest corner of the CF Lime Ridge Mall, the movable restaurant offers Jollibee dishes exclusively through online ordering beginning September 2.
The 15-meter traveling kitchen allows Jollibee to expand its presence in both existing and new markets, without the traditional overhead costs of opening a brick-and-mortar store.
The mobile kitchen offers a limited menu of Jollibee favorites like the original or spicy Jolly Crispy Chickenâits brand in Canada for Chickenjoyâspaghetti, and peach mango pie.
Last year, Jolly Crispy Chicken was among the top 10 most ordered food items on the DoorDash platform and peach mango pie ranked in the top 20 most ordered list.
Customers in Hamilton may order from the mobile kitchen via the Jollibee website or through the companyâs and DoorDashâs mobile application.
âAs we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we donât have a physical store location yet,â Maribeth dela Cruz, president of Jollibee Foods North America, Philippine Brands, said.
âDoorDash has been an indispensable business partner throughout this process, enabling us to optimize its seamless ordering and helping us to access new customers, and we are thrilled to be able to extend our signature âjoy of eatingâ through the power of this innovative partnership.â
Jollibee also opened its third location in the city of Winnipeg, Manitoba on September 2. The new store, located at 1130 Nairn Avenue in Winnipegâs Regent area, marks Jollibeeâs premier store on the Capital Cityâs east side and joins the brandâs two existing west-side locations.
This store opening marks the brandâs 18th store in Canada and is part of Jollibeeâs aggressive expansion plan in North America to have 500 stores in the next five to seven years.
âWith both of our existing locations situated on the cityâs west side, we are very happy to finally be able to extend our signature âjoy of eatingâ to those who call Winnipegâs east side home,â dela Cruz said.
âThe cityâs close-knit Filipino community has especially embraced our brand since day-one, and we are excited to provide another convenient location for both our fans and newcomers who crave a delicious quick service option that they truly canât get anywhere else.â