WalterMart plans to expand store network in Calabarzon


WalterMart, SM Retail Inc.’s Luzon-based supermarket chain, is expanding the number of its branches as it plans to open two new stores in the Calabarzon area by the end of the year.

The company recently opened its 41st store in Antipolo, Rizal and will soon open another in Bacoor, Cavite this month.

“We remain true to our vision of bringing the good life to more Filipino homes through strategic expansion. We aim to bring our stores closer to serve neighborhoods with our signature service excellence as people still look for trusted, convenient and safe ways to shop especially during these times,” WalterMart President Jennilyn Uy said.

WalterMart also recently reopened its legacy 7,000-square meter branch in E. Rodriguez Sr. Ave., Quezon City this year, bringing back the nostalgia with a modern feel to the New Manila neighborhoods. This site is exactly where WalterMart started almost 30 years ago, the company said.

WalterMart extends this service not just to its shoppers but to all the communities where they are located, it added.

“Our commitment to the communities and our customers is to win through malasakit [concern] from farm to market,” Rose Caalam, general manager of WalterMart supermarket, said.

“We want to ensure a sustainable income for our farmers during this pandemic through different farmer groups and organization, malasakit to our customers by providing them quality and affordable fresh produce assortment and malasakit to employees by making our proud local ambassadors of fresh and healthy products.”

Aside from physically expanding stores, WalterMart is taking a step forward towards a stronger digital presence. WalterMart is growing its online grocery format through, providing customers.

In September, it launched #14388 or the CallMeWally service, its same day buy and delivery service for both its supermarket and department store.

To date, there are 23 WalterMart stores in Metro Manila, Rizal, Cavite, Laguna, Batangas, Bulacan and Nueva Ecija are dedicated to this service with plans of rolling out to more stores in the near future.

WalterMart continues to bring its brand of excellent service with each expansion. This is shown by a higher rate of repeat purchases of 75 percent currently from new customers today compared with pre-pandemic levels, according to company officials.

“The way we expand is we make sure our customers have great customer experience. We make sure we deliver well,” Uy said.

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