Global Internet technology company SHAREit sees bright opportunities in 2021, stressing it as the right time to expand and officially set up a local team in the country.
SHAREit Philippines country director Lisa Dominguez said the flourishing local mobile app ecosystem and the growth of its users are good indicators for expansion. “SHAREit is just the right platform to answer the country’s growing tech and digital marketing needs,” Dominguez said.
“Mobile is the future of everything. As one of the most widely used apps in the Philippines, we’re excited to work with even more local brands to accelerate their growth in the digital space. With SHAREit, Philippine businesses and marketers get to connect to our 40 million active users. Our unique solutions enable them to build deep and wide brand awareness and drive growth and retention at scale,” Dominguez added.
Dominguez noted Filipinos have always been known to be insatiable consumers of digital media and the disruption caused by the current pandemic has even pushed this reality even further. Between 2020 and 2021, Dominguez said the number of Filipino Internet users increased by a reported 4.2 million (+6.1 percent). By January 2021, Internet penetration in the country stood at approximately 67 percent.
In their study, Dominguez observed that one of the most noticeable trends among Filipinos was the continued proliferation of mobile. In their research, it showed the number of mobile connections in the Philippines in January 2021 was equivalent to 138.2 percent of the total population, owing to the fact that many Filipinos have more than one mobile connection.
Moreover, Dominguez said the one-stop content platform SHAREit is among the leading brands that continue to thrive with the increasing digitalization and mobile use. She said the one-stop content platform has become increasingly popular to users as it enables transfer of video, music, files and apps from one device to another over 200 times faster than Bluetooth. The nearly 2.4 billion users worldwide of the SHAREit app found on Google Play gives the platform a huge clout for users sharing data on the Internet. The SHAREit app sits in the top 10 of the world’s most downloaded apps of all time on Google Play.
SHAREit provides a quick and efficient way for users to share files—from music and videos, to heavier files and apps. The platform also offers gaming and content discovery, making SHAREit a one-stop shop for all entertainment needs. It has been so well-received by Filipinos that the app is already on eight out of 10 Android phones in the Philippines, and is the 8th most used app in the country.
“Our 40 million active users in the Philippines are some of the most engaged among SHAREit’s billion-strong user base worldwide,” said Dominguez. “Pinoys are on the forefront of many global trends in terms of mobile usage, entertainment and gaming. We’re very excited about SHAREit’s growth as our local team helps to empower and enable Philippine businesses to effectively reach more customers and unlock growth.”