Ph1 World Developers, a new property player in the market, on Tuesday vowed to “disrupt” the industry through innovation and engineering technology that aims to satisfy part of the housing backlog of about six million units.
PH1 World president Gigi Alcantara bared the new offering that is meant to give a fresh dimension to the current offerings in the property market with the introduction of innovative lofts that are not included in the pricing of their products.
Alcantara told a news briefing of its partnership with engineering innovator and infra trail-blazer Megawide, its sister company, about the introduction of what could be a disruption in the property market with the additional space afforded by lofts that were offered free.
Megawide chairman Edgar Saavedra said the addition of lofts in Ph1 World condominium projects arose from the extra height of the units of another meter to the prevailing property offering. This will result in a changeover in the property development, hence, the projected disruption.
Alcantara said the additional loft in each of the units of its Modan Lofts Ortigas Hills can now be viewed at its My Enso Lofts in Timog Avenue. The property development will consist of three mid-rise condominium buildings and is set for completion in 2026.
Modan Lofts is actually the third offering of Ph1 World with its flagship project, The Hive Residences in Taytay, Rizal and its first-high rise development My Enso Lofts in Timog Avenue, Quezon City.
The Ortigas offering, which is near the Katipunan area, was created primarily for young professionals and upgraders and start-up families who prefer to live close to their workplace. Modan Lofts, which will have six elevators, per tower, is utilizing the Add-Loft technology that Megawide has come up with.
Add-loft helps create additional space in the units which can be customized and personalized by the user depending on one’s lifestyle.