NOW with a new logo, appearance, and slogan, Kia recently ushered in its new brand philosophy, new product offers, a new Customer Experience, and more.
The event also marked the day when the globally-recognized automaker accelerates into a brighter and bolder future with inspiring movement. The Korean automaker is set to lead a transformation through thoughtful design and the elevation of the in-car experience, aiming to provide consumers with what they need to drive full speed towards what inspires them.
“Our brand’s purpose is to create spaces that will inspire consumers through our product design. To create more time for consumers so they can focus on what inspires them and what they aspire for. To create innovative experiences that can influence people and today’s culture,” said Manny Aligada, president of Kia Philippines.
Fulfilling this new brand’s purpose requires being open to possibilities. In the Philippines, knowledge creates these possibilities—knowledge about different people, cultures, backgrounds, lifestyles, and needs. As such, Kia is fully committed to fully integrating this knowledge into its new purpose-driven vehicles.
The all-new Kia Sorento
Sleeker, bigger, and bolder, the Sorento sets the bar high as the epitome of what Kia stands for. Boasting a refined yet bold exterior, the Sorento makes an eye-catching statement. With its sleek and sporty design—and the iconic tiger-nose grille—it speaks of success and achievement at first sight.
Inside, the genius in the details is more than apparent. Comfort fit for a boss is assured by its spacious and luxurious interior, including leather seats, with the SX variant’s power seats with driver memory, front-seat cooling and heating, and more. The ingeniously designed seven-seater has other practical amenities that take into account the comfort of passengers even in the second and third rows.
Motivation comes from a 2.2-liter Smartstream Diesel motor paired with a dual-clutch auto transmission. The powertrain offers enhanced power, efficiency, and more precise shifting (compared to the previous generation) that crystallizes what Kia means by “Movement that Inspires.” Smart just as it is striking, the car’s cutting-edge technology offers advanced safety features. It includes Blind Spot View Monitor, 360 Degree Surround View Camera, Rear Cross, Forward Collision Assist, and Lane Keep Assist available for the SX variant.
As for a great experience with every ride it offers, it comes with the SX variant’s 12.3-inch LCD instrument cluster and wireless mobile phone charger. An eight-inch infotainment system with Apple CarPlay and Android Auto connectivity and a six-speaker system came in standard.
The all-new Sorento is high in design, performance, and safety. More so, it comes with supreme peace of mind for years to come. Because with Kia, all vehicles come with a five-year or 160,000 km warranty (whichever comes first). Owners are also entitled to quality after-sales services nationwide and 24/7 Roadside Assistance for a worry-free ownership experience. The all-new Kia Sorento 4×2 SX 8DCT variant is now available, while the 4×2 EX 8DCT will be on the market by January 2022. Price starts at P2.398 million.
The Kia Stonic Style Edition
For Kia, inspiration can come from anywhere, and sometimes, it creates ideas that turn into icons. It is what the Stonic Style Edition is all about. It’s a stylish subcompact SUV made for millennials who get their inspiration from exciting designs. It’s a vehicle that combines award-winning aesthetics with modern and practical features.
Like the all-new Sorento, the Stonic Style Edition also carries the new logo and features stylish body skirts and blacked-out wheels. To mark the latest release as a notch above the rest, it features a unique Style Edition badge at the rear for all to see. It will be available by the fourth week of November. The Stonic Style Edition 1.4 AT retails at P895,000.
Inspiration is at the heart of Kia’s new customer experience
Scheduling a test drive or a visit to a dealership comes with ease, thanks to its upgraded online channels and social media setups. When customers arrive at the dealership, immediately noticeable is the new spirit of Kia from its unique look and feel. Walk through the doors and be surrounded by the elevated ambiance that brings to life the Kia vision to inspire.
As for customer service, various training programs have been developed to ensure that all Kia sales representatives take customers through every step of the process with extra care and personalized service. And this new level of attention extends even after the sale is made.
Kia’s new brand message, “Movement that inspires,” comes at a good time for Filipinos. According to Kia, everyone could all use a reminder that there is still a future to be optimistic about. Dreams are still achievable despite these challenging times. It is all about the right inspiration to reignite everyone’s drive for life. With Kia’s new brand image and purpose, the company can deliver exactly that.
Image courtesy of Kia Philippines
