Jollibee Foods Corp. on Thursday said it opened its first flagship store in the state of Maryland in the United States last month, making it the 12th state where the brand is present.
The restaurant in Westfield Wheaton Mall is 30 minutes away from Washington D.C., the capital of the US, and home to the White House.
The opening allows the brand to attract “gen pop” customers who are unfamiliar with the brand but are seeking out new food experiences, as well as tourists who come to the area for its iconic landmarks, the company said.
“We are happy to welcome our fans who have patiently waited for Jollibee’s arrival in the D.C., Maryland, and Virginia area, as well as introduce the brand to curious new customers,” Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands, said.
“We are proud to serve flavorful food options and look forward to sharing our exciting menu with the Greater D.C. local community.”
Jollibee’s signature menu items include its world-famous Chickenjoy, Jolly Spaghetti, and Peach Mango Pie.
As part of the brand’s safety measures and in compliance with Covid-19 guidelines, consumers are prohibited from crowding into stores and the company implemented the call-and-pick-up order process.
Westfield Wheaton marks the brand’s first location in the state of Maryland and its 49th store in the US.
Since the start of 2021, Jollibee has opened 5 new locations, putting the brand on track to achieve its goal of opening 300 store locations throughout North America by 2024.
The company said it will open in more locations throughout the year, including Los Angeles, Chicago, and New York City.
Image courtesy of Bloomberg
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