A subsidiary of Insular Life Assurance Co. Ltd. launched last month a product that targets the high-end market segment.
Its fully-owned subsidiary Insular Health Care (IHC) Inc. said in a statement last April 16, that “packs high medical benefits and more non-traditional lifestyle benefits that not all health plans carry.”
When asked for the creation of the solution, IHC President and CEO Noemi G. Azura was quoted in a statement as saying they “were inspired to respond to the changing customer demands.”
Azura explained the company engaged in a market research, which found that, because of the pandemic, “consumers now appreciate the value of good health and wellness and have rediscovered the value and importance of protection.”
“Consumers now try to lead healthy lifestyles and focus on prevention, and they are looking for comprehensive coverage that addresses their medical and health needs,” Azura said.
The solution the health maintenance organization calls “Privilege Care” offers a benefit limit of up to P5 million for inpatient care services and a fixed annual benefit limit of P100,000 for outpatient care services. The HMO said the product includes access to IHC-accredited provider network nationwide and even allows members to get medical attention from facilities and doctors they prefer, even if they are outside IHC’s network.
“Moreover, Privilege Care has worldwide coverage. Members can access hospitals outside the country and get reimbursement for the medical treatment they receive,” the company said. It added the product “further spotlights personal health care and convenience by incorporating diagnostic home services and a direct line to ‘Lifeline 16-911’ in case of emergency.”
IHC said it also partnered with Parkway Pantai, Singapore’s leading private health care provider, so that Privilege Care members can use their plans in Parkway hospitals including Mount Elizabeth Hospital and enjoy cashless transactions.
“Unlike a regular health plan, Privilege Care has built-in travel and life insurance. Its travel benefits involve assisting plan members with medical emergency situations abroad and smoothing out common travel inconveniences like flight delays, loss of belonging, and more,” the company said. The life insurance benefit comes up to P200,000.
“We want to elevate the quality of life of our members, health and lifestyle-wise. So to make Privilege Care holistic and comprehensive, we partnered with Aspire Lifestyles and other wellness brands,” Azura said. “Privilege Care members can enjoy exclusive perks and services through ‘IHC Lifestyle Concierge.’”
Some of the services Privilege Care members may take advantage of are booking of rooms and cars, getting tickets for exclusive shows and concerts, gift-buying, delivery, etc. IHC’s Wellness Partners offer discounts to members, too.
“With Privilege Care, we bring customer delight front and center. We don’t take chances when it comes to our members’ health and wellness,” Azura added.