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GAC Motor introduces ‘Go and Change’ campaign

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WITH innovation at its core, GAC Motor Philippines recently launched its “Go and Change Campaign,” which heralds the brand’s new strategic direction of focusing on the technology and improvement of its craftsmanship. Officially inaugurated late in 2018, the company successfully launched its initial vehicle line-up consisting of the GA4, GA8, GS8, GS4, and the GN8. Its pioneer and flagship dealership, the GAC Motor Metrowalk, Pasig, opened its doors to the public.

“GAC Motor devotes itself to creating higher quality products and innovative technology to provide its customers with enjoyable riding experiences and to ensure a lasting value of your vehicles. When we say Chinese Craftsmanship, it means utilizing the brand’s supply chain and manufacturing strengths in creating a world-class technology that will also be used in conducting highly advanced research,” said GAC Motor Philippines president and CEO Wilbert Lim.

Lim also shared what makes Guangzhou Automobile Group Co., Ltd. (GAC Motor) one of the top-ranking auto brands in China. “Since its inception in 1997, GAC Motor worked deliberately to improve its expertise in car manufacturing and became experts in producing quality, safe, durable, and innovative vehicles.” The brand’s presence spans 26 countries in the Middle East, South Africa, and Southeast Asian regions.

GAC Motor boasts a commitment to give its consumers an enjoyable riding experience and the lasting value of their vehicles. The automaker will continue to utilize its supply chain and manufacturing strengths in creating world-class technology that will also involve conducting highly advanced research.

GAC Motor is driven by quality. To guarantee its customers high-quality vehicles and mobility solutions that withstand the test of time, the fastest-growing Chinese brand initiated the QDR (high Quality, high Durability, and high Reliability) Project. It established four research and development centers (R&D Centers) in the Silicon Valley, Los Angeles City, Detroit, and Shanghai. These R&D Centers are responsible for choosing premium materials and the technology used in the manufacturing of GAC vehicles.

GAC also funded several R&D Centers across the globe to develop artificial intelligence systems, autonomous, hybrid, and pure electric vehicles, fueling its strong push towards electrification as it laid out plans on creating a line-up of electrified vehicles in the coming years.

Future expansion plans, model launches, and special offers

The local distributor continues the strive to build rapport with its partners and answer the mobility needs of Filipinos. As such, GAC Motor Philippines is set to launch three new vehicle editions in the Philippines—the all-new GS4, the bulletproof GS8, and the GN8 Master’s Edition.

With efforts to bring GAC vehicles closer to every Filipino, the local distributor will be opening several new dealerships in the country—two in 2021 and another two in 1st half of 2022. As for proving durability, reliability, and efficiency, the GAC Motor Racing Team will be participating, once again, in the upcoming 2021 Petron Bonifacio Endurance Cup on November 30.

When it comes to offering luxury, comfort, and quality of its vehicles, GAC Motor Philippines has an ongoing nationwide promo, the Champion’s Deals, celebrating its triumph from its previous endurance races. Here, GAC gives back to its customers by offering a P270,000 discount on its vehicle models. The promo will run until September 30. Another upcoming partnership is with one of the biggest superstores in the country. The goal is to promote the brand further and let consumers experience what GAC Motor vehicles offer.

Notably, GAC Motor Philippines subsidized the DTI’s Safeguard Tariff Duties and did not collect the additional taxes. Instead, they provided at least a 10% discount on all vehicles. Now with the dismissal of the safeguard tariff, the local distributor will adjust vehicle prices accordingly.

Apart from the upcoming vehicle launches, GAC Motor Philippines also extends its aftersales service to non-GAC Motor brands. These services include preventive maintenance service, electric diagnostics, tune-up, and even freon recharging. Other services include wheel alignment, tire installation, muffler, exhaust repair/installation, brake repair, and change oil/lube. Car wash, detailing, wash over, body repair/collision estimate, car paint job, and car disinfection are included. Moreover, the aftersales service offers insurance assistance and insurance claim vehicles. Representatives from aftersales can deliver the unit from the showroom and straight to customers’ doorsteps.

Meanwhile, GAC Motor Philippines also revealed its intention to bring in electric and hybrid models. According to the local distributor, if the country’s current situation improves and permits, they will probably launch an EV and the new GS8 in the 3rd quarter of 2022. On emission standards and efforts to go green, all GAC vehicles are Euro 5-compliant, hence fewer emissions. GAC Motor is also aiming for a zero-carbon footprint by manufacturing electric cars.

Image courtesy of GAC Motors Philippines

Read full article on BusinessMirror

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