Dito Telecommunity Corp. plans to meet its commitments ahead of schedule, as this will allow the company to capture a third of the telco market, which, according to a ranking official, is sufficient to make the third telco profitable.
Rodolfo Santiago, the company’s chief technology officer, said Dito is taking a more aggressive stance in its network rollout program, and is aiming to deliver its commitment of covering 84 percent of the population with 55 Mbps of average minimum speed “very, very early on.”
This, he said, will enable Dito to corner 30 percent of the telco market, as it expects Filipino mobile subscribers to migrate to Dito. Santiago said Dito is banking on its service offerings at lower costs to see this shift happening.
“Our target is to get 30 percent of the market as soon as possible. The easiest way to achieve this is when population coverage is at 84 percent or higher. We will be fighting toe to toe for market share,” he said.
When asked if a 30-percent market share is enough to allow Dito to be profitable, Santiago replied, “more than enough.”
Dito has committed to deliver a network that will have a minimum average speed of 27 Mbps that covers 37 percent of the population in its maiden year; double the speed and add another 13.99 percent coverage by the its second year; and end its fifth year with at least 55 Mbps of speed with a network coverage of 84 percent.
“We will achieve our commitments very, very early on,” Santiago said.
Dito Chief Administrative Officer Adel Tamano added that his group is also banking on the mobile number portability initiative to attract existing Globe and Smart subscribers to Dito.
Mobile number portability allows subscribers to shift from one operator to another without changing their phone numbers.
“Im very confident that we will get a significant market share once things equalize in terms of our coverage, and once the fight becomes service versus service, because pretty soon we will have mobile number portability,” he said.
Dito on Monday officially started selling its sim cards in 15 cities and municipalities in the Visayas and Mindanao. Its launch was marked by the donation of 3,000 sim cards to frontline workers in those areas.
Subscribers in Metro Manila may avail of its services “in the next few weeks.”
With the entry of Dito, service levels are expected to rise, while bringing prices down. For its launch, Dito is offering subscribers with unlimited data, unlimited on-net calls and texts, for a month for only P199.
Dito has also provided a list of phones that its network is compatible with, mainly bannered by Huawei, Oppo, Vivo, Cherry Mobile, MyPhone, and a few units from TCL and Samsung. The listed phones are capable of voice-over-LTE and 5G services.
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